For companies, building a culture that connects volunteering to a broader organizational mission can require an intentional and sustained effort to engage stakeholders, creating a strong business case and adopting policies and programs supportive of service. Increasingly, leaders in corporate citizenship are building the skill set and experience to translate the importance of engaging employees in service to the vernacular of an executive boardroom.
Corporate Social Responsibility
With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia.
There are a variety of ways companies support education initiatives across the country, from philanthropic investments and fundraising to employee engagement activities and skills-based volunteering. For 2016 Civic 50 sector leaders KPMG and Freeport-McMoRan, investment in education translates to a firm-wide commitment and strategic business opportunity.
As with all rapidly growing and industrializing areas, Nigerian cities are challenged to bolster their infrastructure to support the needs of their expanding populace. In addition to concerns about education and health care, Nigerian communities are facing serious waste management concerns. On Dec. 2, GE volunteers in two Nigerian cities, Lagos and Rivers, teamed up with more than 5,400 students in 10 secondary schools on a community recycling project.