News Flash: It's Giving Tuesday. Be a Joy Maker this Holiday Season.

Today is #GivingTuesday, a national day to celebrate giving back. To mark the season of giving, generationOn and its partners at Hasbro, Inc. are asking kids and teens to help children in Holiday gift campaign 2012need through Be a Joy Maker, the third annual generationOn holiday giving campaign. 

For each act of service completed by a child or teen and logged on the  Be a Joy Maker site now through Dec. 18, Hasbro will donate a toy or game to Toys for Tots - up to 100,000 pieces.

Parents, teachers and youth leaders can encourage kids to complete an act of service, and kids can encourage their friends, classmates and peers to commit to helping others. The more kids and teens who volunteer, the more toys and games Hasbro will donate to those in need during the holidays.

Today Show 2012Kids and families everywhere can make their mark on their local community by taking action on the  Be a Joy Maker site or on Facebook. They can also explore holiday project ideas and share their stories at

P.S. You can read more about how generationOn and Hasbro are engaging kids in doing good in a recent Forbes article. Or, watch this clip from this morning's Today Show to see the kick off of the Be a Joy Maker campaign.