American Express, recognized for its commitments to developing next generation leaders, preserving and sustaining historic places and encouraging service in communities where its employees and customers live and work, is an important and strategic Points of Light partner. In 2011, American Express was the lead national contributor to the I WILL campaign, promoting volunteerism as part of the 10th anniversary of the 9/11 Day of Service and Remembrance. The company engaged more than 1,000 employees in volunteer service as part of its 9/11 commitment, and launched the first-of-its-kind Facebook I WILL Volunteer app to make it easy for people to search, register and share volunteer opportunities. Over the past three years, Points of Light and American Express have engaged thousands of students, employees, teachers and community members through Travel with Your Mind, a HandsOn Schools program designed to help revitalize deserving schools through a series of travel-themed, transformational projects and multicultural initiatives across several U.S. cities. American Express also brings its acclaimed American Express Leadership Academy to the National Conference on Volunteering and Service, providing in-depth leadership development opportunities to 24 emerging leaders each year.