January 2016 Corporate News


January volunteer data is a great example of how Altria invests in communities by not only monetary donations, but with a lot of helping hands! A total of 12 Day of Sharing projects were completed to engage approximately 1,084 volunteers, who contributed to over 2,000 hours of service to various nonprofits. Project markets included Louisiana, Georgia, Wisconsin, Tennessee, North Carolina, Virginia, Colorado, New Jersey, Ohio, Minnesota, Florida, and Texas. Here are some highlights:

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    Milwaukee, WI – A total of 106 employees joined together on January 13 to assemble hygiene kits, pack school supplies and write cards to seniors in the community. Capuchin Community Services, an outreach center that provides food and shelter to those in need, benefited from the 200 hygiene kits filled with toiletry items and snacks. In addition, all youth attending the COA Youth & Family Center received a new book bag filled with supplies. A total of 600 students were impacted by the generosity from Altria.
  • Greensboro, NC – HandsOn Network Affiliate, Volunteer Center of Greensboro led 83 Altria employees in assembling 3,000 hygiene kits to distribute to various nonprofits in Greensboro communities. The kits will be provided to volunteers participating in the North Carolina Point-in-Time Count, which is an initiative to determine the count of homeless individuals in the state.
  • Basking Ridge, NJ – Altria had the opportunity to support Brady’s Smiles mission –providing love and a sense of security to children– during their volunteer project on January 19. The group was able to create 500 warm blankets to donate to young boys and girls in area hospitals.
  • Orlando, FL – A total of 109 employees supported Operation Gratitude by creating 350 Battalion Buddie Bears and cards to provide to kids of parents currently deployed. Within the past three years Operation Gratitude has been able to bring a smile to over 150,000 kids with the Battalion Buddie Bear Program.


In honor of the Martin Luther King, Jr. holiday, ServiceWorks host sites around the country participated in not just a day of service, but – for the first time ever – hosted Skill-Building Bootcamps. Citi volunteers were at several ServiceWorks sites to participate in service projects, facilitate program modules and work as success coaches to young people at the Bootcamps for a day of service learning. In Dallas, Citi employees joined Education is Freedom to provide one-to-one coaching and a positive male role model to Service Scholars.

At Casa Central in Chicago, volunteers from Citi joined more than 100 opportunity youth for a day of awareness raising for hunger and homelessness – and to help make care kits for those in need. Meanwhile, at United Way St. Louis, Citi employees facilitated a workshop on community empowerment and local leadership. They also helped joined Service Scholars and AmeriCorps VISTAS in painting the gym at a local STEM Enrichment Center. And Citi employees that volunteered at Abyssinian Development Corporation may have had the most fun of all. In addition to helping young people connect with the older generation through lessons on civil rights, the MLK Day event there also included a dance party including young and old alike.


T-Mobile volunteers in New Jersey spent their MLK Day serving School 10 in Paterson, NJ. 69 volunteers provided 414 hours of service to the school, benefitting the school’s 650 students and parent/teacher community for years to come. The T-Mobile Huddle Up event provided much needed color and life to the blank hallways and transformed an unused classroom into a fun Huddle Up Zone for students. Volunteers painted murals throughout the school's hallways, built benches for the courtyard, brightened the teachers' lounge with a fresh coat of paint and transformed an unused classroom into a fun Huddle Up Zone with new furniture, a fresh and modern paint job for the walls and 100-year old cabinets, new technology and fun activities like giant checkers and a foosball table.

Corporate Service Council Learning Lab: X, Y, Boom! Inviting All Generations to Serve in the New World of Work

In January, the Corporate Service Council kicked off a two-part webinar series focusing on how to engage all the generations at work in social impact programs and volunteer service. The first in the series addressed the rise of Millennials and the wave of Boomers that are exiting the workforce, and what that means for corporate community engagement. Stasha Santifort, Associate Director of Corporate Responsibility at Deloitte shared the latest findings from Deloitte’s 2016 Millennial Survey and Jim Emerman of Encore.org shared research showing that Boomers remain eager to share their passion and skills with communities even after they retire.

Volunteer leaders and practitioners from AT&T, Groupon and Atados shared insights from the field about what's worked to engage Millennials and the Boomer generation in service at their organizations. Key insights include: finding purpose in work matters most to Millennials, along with work-life balance and opportunities to progress and lead; Boomers represent a skilled and experienced talent pool of volunteers interested in giving back even during retirement; and effective practices for engaging Millennials in volunteering is to co-create projects with them, make them feel like they are part of a larger community, and sharing the impact and results of their service with them after projects.

For more information about any of these events, or to find out how you can get involved with Points of Light, please contact Madeline Eaton ([email protected] or 404-979-2926).