POINTS OF LIGHT INSTITUTE CONTINUES PARTNERSHIP WITH L’ORÉAL PARIS FOR FOURTH ANNUAL WOMEN OF WORTH INITIATIVE

10 Honorees to Receive $5,000 for Their Charitable Cause ATLANTA (July 7, 2009) – In continuing its longstanding relationship with L’Oréal Paris, Points of Light Institute announces that for the fourth year in a row, it is working with the company during its annual search for Women of Worth. The awards program honors women who have invested in their communities by dedicating their lives to volunteerism and civic engagement. Individuals interested in nominating their favorite woman for the award are invited to visit the L’Oréal Paris Women of Worth online community at www.womenofworth.com. In addition, visitors to the site will find information on how they can become involved in volunteer opportunities in their area. The nominations has been extended until July 23, 2009. With much progress being made this year alone in the nonprofit sector, 2009 marks an important phase in the nation’s renewed call to service, especially for the numerous women who are making amazing contributions in their communities daily as leaders in change and service. From setting up literacy programs to spearheading children’s initiatives, more than 30 exceptional women have been recognized as Women of Worth over the past three years. Last year, Cindy Kerr of Wayne, Pennsylvania was named the Women of Worth National Honoree. Cindy was chosen via a national public vote for her work with ConKerr Cancer – A Case for Smiles. As the National honoree, Kerr received an additional $25,000 donation for her cherished non-profit organization. “As a past Woman of Worth award recipient, I’m overwhelmed by the amount of support I’ve continued to garner for ConKerr,” says Kerr. “Just as importantly, the thousands of smiles we put on the faces of children with life changing illnesses and injuries is a testament to the true power of volunteerism, and how a simple idea can incite people to take action.” Women of Worth, an initiative which honors and awards women for their inspiring volunteer achievements and outstanding commitment to community service, was created by L’Oréal Paris to bring its iconic brand philosophy, “Because I’m Worth It,” to life, and to further L’Oréal Paris’ ongoing commitment to female empowerment. A Woman of Worth has always represented a confident woman who is dedicated to making a difference in the lives of others, and embodies the heart and spirit of the L’Oréal Paris brand. This year, 10 Women of Worth honorees will receive $5,000 for their charitable causes and a matching donation will be made on their behalf to the Ovarian Cancer Research Fund. Additionally, one National Honoree will receive an additional $25,000 donation to her cherished nonprofit organization. The Women of Worth National Honoree will be chosen via a public online vote held this fall at www.womenofworth.com. “There is a great need for more engagement in communities, and now more than ever, women are answering the call to serve,” says Michelle Nunn, CEO of Points of Light Institute and co-founder of HandsOn Network. “For the past four years, L’Oréal has established itself as a leader in corporate service by honoring women change makers for their extraordinary dedication to community engagement. This awards program is important not only because it shows that people truly do have the power to make a difference in the world, but it demonstrates how corporations can shines a light on change-makers and thereby inspire others to realize their power to change their communities. About Points of Light Institute Points of Light Institute inspires, equips and mobilizes people to take action that changes the world. The Institute has a global focus to redefine volunteerism and civic engagement for the 21st century, putting people at the center of community problem solving. We are organized to innovate, incubate and activate new ideas that help people act upon their power to make a difference. Points of Light Institute operates three dynamic business units that share our mission: HandsOn Network, MissionFish and the Civic Incubator. About L’Oréal Paris The L’Oréal Paris Brand Division of L’Oréal USA, Inc. is a total beauty care company that combines the latest in technology with the highest in quality for the ultimate in luxury beauty at mass. The L’Oréal Paris brand encompasses the four major beauty categories – haircolor, haircare, skincare and cosmetics – and includes such well-known brands as Preference, Excellence and Natural Match haircolors; VIVE Pro, Studio Line, and L’Oréal Kids haircare; Dermo-Expertise skincare, including Advanced Revitalift, Age Perfect, Skin Genesis, Sublime Bronze and Men’s Expert; Colour Riche, True Match and Bare Naturale cosmetics collections, a portfolio of mascara including Voluminous, Double Extend and Telescopic among many others, and the HIP High Intensity Pigments line. L’Oréal Paris is dedicated to women around the world and the company has been inspired to give back and make a difference in their lives. In 1997, L’Oreal Paris made a long-term commitment to raising awareness for ovarian cancer, which continues to build. To date, L’Oreal Paris has helped raise more than $18 million dollars to further research and build awareness with fundraising efforts such as the L’Oréal Legends Gala and L’Oréal’s annual “Color of Hope” cosmetic collection. For more information, contact, Jennifer Geckler Points of Light Institute, (404)-979-2941 or jgeckler@pointsoflight.org # # #