Points of Light Partners with CBS EchoMedia in Launch of Innovative Charitable Giving Platform

Viewers to Volunteers Gives Everyone The Power To Give Back, For Free

NEW YORK – March 9, 2015 – Points of Light is proud to partner with CBS EcoMedia to support the Viewers to Volunteers (V2V) community.

Viewers to Volunteers, which launches today at viewerstovolunteers.com, is a new digital platform that empowers consumers to support causes they care about, for free. By watching and reading compelling and inspiring articles and videos on their smartphones, tablets and computers, and sharing these positive stories with others over social media, consumers direct funding to a variety of education, wellness and environmental projects across the country.

Points of Light, the world’s largest organization dedicated to volunteer service, will power the Viewers to Volunteers event feed.

By creating a community united in its commitment to service, and making it simple, fun and free for everyone to give back, Viewers to Volunteers is helping to create a culture of volunteerism.

“Viewers to Volunteers, like all the work we do at EcoMedia, is deeply personal for me,” said Paul Polizzotto, EcoMedia founder and president. “I started EcoMedia to accomplish one mission: To improve the quality of people’s lives, and I’m very proud of all we’ve achieved. It’s been profoundly gratifying to partner with some of the nation’s most effective nonprofits, and to make a tangible, positive impact in the areas of veterans’ services, education, health and wellness, and the environment. But I always feel a sense of responsibility to do more, and that’s why I’m thrilled to announce the launch of Viewers to Volunteers. With V2V, we’re harnessing the power of social media, and the latest innovations in technology, and extending the privilege of giving, to everyone.”

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About CBS EcoMedia Inc.

EcoMedia was founded in 2002 by social entrepreneur Paul Polizzotto. The company’s mission is to harness the power of the advertising dollar to make tangible, quality of life improvements in communities nationwide. In 2010, after successfully partnering on a wide range of environmental projects, EcoMedia was acquired by CBS Corporation, exponentially scaling its reach across television, radio, interactive and publishing media. 

Through EcoMedia’s patent-pending EducationAd, WellnessAd, EcoAd and Viewers to Volunteers advertising programs, national brands and local businesses provide millions of dollars in financial support to some of the nation’s most effective nonprofit organizations, funding critical veterans, education, wellness and environmental projects nationwide.  

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About Points of Light

Points of Light – the largest organization in the world dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages more than 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it matters most. For more information, go to www.pointsoflight.org.