Marketing: It’s Easy When You’ve Got Cool Stuff to Say
Today's guest post is written by Meredith McPherson, Senior Manager of Marketing and Communications.
I don’t know about you, but I love seeing my little Skype icon blinking on my computer screen. To me, it says, “Somebody needs me for something.” It’s kind of like the Bat Signal for Gotham, except my weapon is my pen (or keyboard) and I don’t have nearly as cool a car as Batman does.
So, a few weeks ago, when Skype pulled me out of the depths of invoices and other boring but necessary tasks, I selflessly answered the call. It was my colleague (and friend) Lori Jean, who manages all of the content, workshops and programming for our annual Conference, letting me know that she needed my marketing skills to launch the Call for Presenters (CFP) process for our 2013 Conference. Unbelievingly, I blinked at the screen for a beat and the following conversation ensued:
