Bringing Community Organizing into Online Campaigns

B

y Debra Askanase and Amy Sample Ward

You know you can change the world. You KNOW it. Your organization has all the passion, resources and commitment to make a huge difference in your community. You’re also active online: Facebook, Twitter, blogging, or other social spaces. You’re ready to take the next step: create an online campaign to bring new volunteers into the community. However, you’re not sure how to begin developing an online campaign, and you want more information about the why, when, and how of online campaigns.

Please join us on June 7th at the 2011 National Conference on Volunteering and Service at our workshop, Bringing Community Organizing Into Online Campaigns. Our session is designed to give you the resources (and encouragement!) to develop a strong online volunteer campaign. Within the workshop, we will offer information, best practices, case studies, and hands-on experiential training to give you the confidence to create your own online campaign.

The workshop is designed to familiarize participants with an understanding of community organizing theory, online campaigns, and how these principles inform volunteer management and engagement. Integrating volunteers into online campaigns requires a great community organizer. Community organizing theory organizing lays the groundwork for strong online campaigns and effective movements.

You may not be familiar with community organizing, but it is the basis for every great online campaign. One great example is

Follow the Leader

, HandsOn’s own innovative campaign to create volunteer projects and connect volunteers. (

Read more about Follow the Leader

) Another is the

Moving Planet campaign

, a campaign of

350.org

, which is a worldwide event to move beyond fossil fuels, planned for September 24, 2011. These campaigns have all been built on the principles of being active where the volunteers and advocates are active (in these cases, within online spaces), community accountability and transparency, and leadership development.

During our workshop, we will present traditional community organizing principles, campaign mapping methods and case studies. If you are new to the concept of community organizing, don’t worry! The workshop begins with a definition of community organizing and review principles of community organizing. We will also spend some time discussing examples of both organization-based and grassroots-powered organizing in several of these areas: education, environment, economy, and emergency response. Specifically, we’ll look at what it takes to connect the dots between community organizing and creating a movement of volunteers.

In the second half of the session, you’ll put into action what you’ve learned to create an online campaign. We’ll divide into breakout sessions to design an online campaign, based on campaign suggestions from the audience.

Join us

June 7, 2011 at 8:30 a.m

. for the session

Bringing Community Organizing Into Online Campaigns

at the 2011

National Conference on Volunteering and Service

. For registration information, visit

http://www.volunteeringandservice.org/

and

follow the conference virtually

!

Link

Debra Askanase

is an Engagement Strategist: who helps organizations and brands engage with their stakeholders in a deep and real manner. By engaging stakeholders in relevant conversation, listening, and offering real value, organizations can move them to action. As an engagement strategist, Debra translates basic organizing principles into online social media strategies. She listens and asks questions to determine what the appropriate strategy should be for each organization. Read her great blog at

Community Organizer 2.0

!

Amy Sample Ward

is the Membership Director at

NTEN

and is dedicated to supporting and educating organizations and changemakers in the use of evolving technologies that cultivate and engage communities. She is inspired by opportunities to catalyze community building and social action, online and offline, whether it’s through blogging, facilitating, training, or speaking. Read

Amy’s Version of NPTech

!

Interactive Strategy Will Blow Your Mind!

On Tuesday, June 7th, at 2:00 p.m., anyone attending the

National Conference on Volunteering and Service

will make a tough decision because there are several really amazing conference forums taking place that afternoon.

…. and if you choose the

Interactive Strategy Forum

, your head just might explode. The Interactive Strategy Forum will feature more than 20 discussion tables, all staffed by leaders in nonprofit technology, all leading relevant, timely discussions and Q&A on topics you care about. Participants can rotate to different tables/topics during the session, learn best practices & innovative approaches, hear about new tools and get answers to burning questions. Additionally, experienced table hosts will provide session take away materials. Check out the amazing line up of speakers and topics:

How to Get Huge Online in 10 Minutes for Free

Daniel Sieradski

,

Repair the World

In this session, you’ll learn how to use completely free tools to create an effective, professional-looking online presence that champions your brand and engages volunteers. We’ll cover the basics of content strategy, content management systems, email marketing, social media, search engine optimization, and volunteer opportunity search engines.

Introducing Likeminded

Arthur Coddington

,

Craigslist Foundation

LikeMinded is an online tool for offline action that helps people build on one another’s community projects no matter where they are. This hands-on workshop will explore how LikeMinded can help us inspire and inform one another by sharing stories of our local projects.

Producing Mixed Reality, Cross-Platform, Live-interactive Events

Susan Tenby

, Online Community and Social Media Director

Evonne Heyning

, Interactive Producer,

TechSoup Global

An increasingly effective, low-impact, inexpensive and popular means of connecting geographically distributed

volunteers and supporters mixed reality events blend live and virtual communication platforms. Session participants will learn how to produce an event and will have the opportunity participate in a live mixed reality event at the session itself. We will feature 5 tools that showcase the collaborative online experience.

Link

Technology Planning for Nonprofits

Elliot Harmon

, Staff Writer,

Techsoup Global

This session will help participants assess their organizations’ technology needs and develop a plan for maintenance and improvement. The session will show how better technology use can deepen an organization’s impact and how employees and volunteers at all levels in a nonprofit can be champions for more strategic technology decisions.

HandsOn Connect Tour

Matthew Nelson

, VP, Network Technology,

HandsOn Network

Join the Points of Light Institute and HandsOn Network technology team to learn more about cloud computing and the next generation volunteer management platform HandsOn Connect. HandsOn Connect is a full lifecycle volunteer management platform that expands your capability to manage track and report on people programs trainings and volunteer opportunities in real time. HandsOn Connect uses

Salesforce.com

the leader in web-based CRM (Customer Relationship Management) to support the broadest model of volunteer management in the marketplace. It’s available to any organization that wants a comprehensive data management system for volunteer engagement and project management without the need to buy and update software or hardware.

Micro-Volunteering

Jacob Colker

, CEO,

Sparked.com

With 60-hour workweeks deadlines and other responsibilities it’s difficult for

busy employees to take an entire day off to volunteer. Micro-volunteering allows employees to use their skills to complete brief volunteer projects for nonprofits online whenever they have spare time. It’s an easy turnkey solution for online volunteering and companies like Google, Kraft Foods, and SAP and more are integrating it into their CSR programs. Come discover how your company can use micro-volunteering to develop skills strengthen teams have an impact on nonprofits around the world and broadcast your good deeds through social media marketing channels.

Creating Cause Marketing Partnerships with Brands in Social Media

Chris Noble

, CEO,

Causemedia Group

Explore ways to approach your brand partners with creative cause marketing partnerships using emerging media that raise awareness, dollars, and goodwill for your cause.


Recruiting and Mobilizing a Pro Bono Base using Social Media

Rachel Chong

, CEO,

Catchafire

More and more nonprofits are building capacity by tapping into the pro bono service market

. Skilled professionals in the for-profit sector can offer expertise in everything from web development to social media strategy, and have invaluable potential for budget-conscious nonprofits. Surveys have shown that most young professionals want their careers to address social good somehow. Catchafire has helped galvanize a growing corps of thousands of professionals interested in volunteering their skills by connecting with them thru social media. This roundtable talk will explore lessons Catchafire’s learned during its two years since launch in how to generate excitement, recruit and mobilize volunteers via social media.

Link

Measurement & Analytics in Social Media

Michael Nealis

, Interactive Strategy Coordinator,

Points of Light Institute

Wondering how to best demonstrate the efficacy of your social media efforts? Michael Nealis will help you think about what to track and measure, and how to analyze the results.

Breaking Thru The Clutter:

How to Market Your Cause and Attract New Champions

Scott Henderson

, Managing Director,

CauseShift

; Campaign Manager of

WeCanEndThis.com

With the proliferation of social and mobile media, it’s getting very noisy out there. How do you stand out and make it easy for people to join your cause? In this high-energy workshop, you will learn five key takeaways for breaking thru the clutter that will energize your volunteers without overwhelming your staff.

Size Doesn’t Always Matter: Building an Online Audience

Kari Saratovsky

, Board Member,

Mobilize.org

We can all agree it’s nice to be loved – and social media provides plenty of ways to either share the love and inflate an ego or on the contrary make one feel small and unimportant – all based simply on the number of friends, followers, blog readers, etc. But, it doesn’t have to be that way. Explore some of the biggest myths behind the numbers – and better understand how to grow an engaged audience as we share real experiences from building the Social Citizens brand.


Micro-Giving: Big impacts for your business and the community

By

Chris Jarvis

&

Angela Parker

, Co-Founders of

RealizedWorth

It’s no secret: companies with engaged employees clearly and consistently financially outperform companies with disengaged employees. Increasing employee engagement is a complex, multi-faceted challenge without easy answers – but one proven strategy is to actively involve employees in corporate goals through workplace giving as well as volunteering. Join this session to discover how using micro-giving in the workplace will result in increased employee engagement and surprisingly significant community impacts.

#myImpact: What’s Yours?: Leveraging Social Media to Record, Share and Track Volunteer Impact

Chris Golden

, Executive Director and Co-Founder,

myImpact.org

myImpact.org is an emerging online platform for volunteers to record, share and track their impact online, through social media. For the past year, we’ve been in beta with a Twitter-based application that uses the #myImpact hashtag to capture a metric, quantity and action and populates a volunteer’s service journal while connecting with the organization’s group page. Come learn about the simple, scalable and social approach we’re taking to volunteer engagement, what we’ve learned from beta, our plan for relaunch in 2012, and how you and your organization can become involved!

Twitter 101 for NonProfits: Engage Advocates, Connect with Media & Raise

Awareness in 140 Characters

Jen Martin

, Senior Specialist in Social Communications,

AARP

Learn what the heck social media is and why it’s an important tool to engage advocates and connect with people/influencers and other volunteers interested in your cause. This session will help get your fingertips wet on Twitter and Facebook; provide guidelines (cheerleading anyone?) and the very important do’s and don’ts in the social media world.

Do S’MO Good: Social Media Optimization

Noland Hoshino

, Social Good Curator, Do-Good Enforcer, Volunteer Evangelist and Givologist

Social Media Optimization (SMO) is a powerful strategy for building brand recognition and increasing visibility on social networks. By creating compelling content and developing genuine relationships, SMO can help build your online and offline brand, make you a subject matter expert, expose your content to new visitors, and increase quality inbound links to your website. Learn how to spread goodness with on- and offline tools and best practices.

Creating an Action-Ready Online Tribe by Getting Personal

Debra Askanase

, Founder and Engagement Strategist,

Community Organizer 2.0

It takes work to create a committed online community, but the return on investment includes committed online fans that will act when asked. Public tweets, blog posts and Facebook status updates are the content engines that create connections to your stakeholders. The key to moving stakeholders to online action is the personal connection. If you’ve always wondered how to combine the personal with your organizational presence online, and why this is so important to ROI, then join this discussion. During the overview, we’ll review why and how to be personal with social media, when to move conversations from the front yard (public-facing) to the back yard (private), and how this simple formula will create a tribe of powerful advocates, volunteers, and stakeholders ready to act on your behalf.

little ‘m’ media rules!

Brian Reich

, Senior Vice President, Global Editor,

Edelman Digital

When it comes to communicating with an ever-evolving audience, today’s organization has more than enough tools to get the job done. Yet, the combination of rapid technological innovation and continuous social shifts

have left many organizations struggling to stay focused and execute their ideas. This session provides attendees with a framework for understanding this dynamic world and overcoming its many challenges. We will focus on how organizations can effectively develop successful media-centric strategies and explore real ways to implement them in your everyday endeavors. You’ll quickly learn how to view everything you do as an organization through three broad lenses: everything is fragmented and blurred, small things can gain great attention, and we are all connected. Along the way, you’ll also discover how to distinguish yourself from the competition by finding new ways to operate, creating new models to better serve your audience, and harnessing the full potential that technology provides. Takeaways: 1. Trends and best practices to help you lead your organization and respond to today’s challenges with a strategy that ensures success and properly position your organization to tap into new markets; 2. Direction on how to leverage the new tools needed to navigate your organization during periods of transition; and 3. Insights from business, organizational, and entrepreneurial leaders.

Volunteer Tracking & Rewards

Kate Stahnke

, VP Product,

Causecast

How can your organization better track, report and promote the impact of your volunteer events? This session presents information about how Virgin Mobile, Katy Perry and Causecast are using volunteer tracking and rewards to do just that. This session presents information about the tools utilized by the campaign (which are free to nonprofits) and provides specific next steps for how your organization can use them too.

Imagine an Online Community of Volunteer Leaders

Jessica Kirkwood

, Vice President, Interactive Strategy,

Points of Light Institute

What if there was an online community for volunteer managers and leaders? What would motivate you to participate and/or to encourage your volunteer leaders to engage? Join this discussion about the future of volunteer management collaboration.

Creating Impact through Pro Bono Technology Projects

Melinda Chang

, Program Director,

The Community Corps

In survey after survey, U.S. nonprofits identify technology as one of their most mission critical needs. However, millions of nonprofits continue to say they lack sufficient technology to serve their constituents. Used well, technology can help nonprofits work smarter, reach higher and provide more of their great services. The Community Corps represents a unique and powerful community of nonprofits, corporations and skilled IT & business professionals who share a passion for using technology to make a difference in people’s lives. Come discover how The Community Corps achieves this by matching pro bono resources with nonprofits in need of support and providing corporate partners with CSR reporting and employee engagement opportunities.


Getting Social Right

Chris Lindquist

, Director, Online Knowledge,

The Bridgespan Group


In this session we will lay out a rubric we call the Seven C’s” of social media: Cause, Communication, Community, Collaboration, Costs, Capital, and Competition. The audience will be challenged to ask questions around the Seven C’s in order to begin to organize their thinking about social media so that all the effort they put into it creates real value for their organizations. We will draw from insights gleaned in a recently published Bridgespan article “Getting Social Media Right: A Short Guide for Nonprofit Organizations” by Dickie Steele, Sivan McLetchie and Chris Lindquist.”

Update: Unfortunately, Chris Lindquist has had to cancel and won’t be joining us for this session. Maybe next year! 🙂


Are you registered?

(What are you waiting for?)

Interactive Strategy Forum
Tuesday June 7th
2:00 p.m. – 3:30 p.m.
New Orleans Convention Center Room 243-245
Session ID: 5033

Donate Supplies to the Parks of New Orleans

After a tour that included stops in Atlanta, San Francisco, Chicago, Phoenix, Kansas City, Birmingham, and Washington, DC, the Road to the Gulf will culminate with service projects in New Orleans at the National Conference on Volunteering and Service. This program designed to mobilize volunteers to make a difference in local communities while contributing to gulf region recovery was generously supported by University of Phoenix and has mobilized 10,000 volunteers, and trained thousands of volunteer leaders.

Before Hurricane Katrina struck New Orleans in August 2005, the New Orleans Recreation Department (NORD) managed more than 130 parks across the city. Those parks range in size from small “pocket parks” of an acre or less to 187-acre Joe Brown Park, and provided much appreciated green spaces with playgrounds, walking paths, pools and athletic facilities of all kinds. Thousands of residents participated in organized football, soccer, baseball, softball, basketball, golf and tennis at NORD facilities. Many others used park-based community centers to take classes, and to access needed community services. In total, an estimated 300,000 people participated in NORD programs or used NORD facilities every year. Today, only 24 of those parks are equipped for community enjoyment.

At the 2011 National Conference on Volunteering and Service, we are committed to supporting the restoration of public spaces that are so much a part of the identity of the city and are a central convening place for community residents. With the time, talent and resources of up to 700 NCVS participants, local volunteers, and the continued support of University of Phoenix, we will revitalize 25 parks and recreation centers across the city of New Orleans signifying the conclusion of the Road to the Gulf Initiative. Included in the service activities are five complete park rehabilitations, five park clean ups, and 15 additional park enhancement and equipment projects:

Along with four signature University of Phoenix and Road to the Gulf service projects, we are conducting a recreational equipment drive for kids across New Orleans. And you can help!

Saturday, June 6 – Wednesday, June 9
Recreational Equipment Drive box will be located by Registration Area.
We will be accepting the following items to donate to children in the communities where the six parks will be developed:

  • Basketballs

  • Soccer balls

  • Footballs, baseballs

  • Jump ropes

  • Any other sports and athletic gear for children

  • New or partially used gift cards to sporting goods establishments

If you are unable to attend the National Conference on Volunteering and Service but would like to make a donation, please contact [email protected]. If you are interested in attending conference, register today!

For more on how Road to the Gulf projects help to build stronger communities and the create positive impact, read today’s post on HandsOn blog. For a bigger picture view of Road to the Gulf events, read today’s post on the Points of Light blog.

What it means to be a “good neighbor” post-disaster: resident engagement in New Orleans

This post is by Laura Mellem, she is the Neighborhood Coordinator at Beacon of Hope Resource Center in New Orleans. She works to engage and empower neighborhood leaders on issues like blighted property, crime, infrastructure problems, and neighborhood capacity-building.


Kimberly Matthews was recently spotlighted in Beacon of Hope Resource Center’s monthly newsletter as a great neighbor in her New Orleans community. She organized a community clean-up of blighted lots in her neighborhood that were being used as illegal dumping sites. There are still many vacant lots and homes in New Orleans, many that have not been touched since the levees broke during Hurricane Katrina almost six years ago. Bringing together resident volunteers

and visiting volunteers working with Beacon of Hope, Ms. Kimberly was able to clear overgrown lots and get rid of years worth of debris. Her motivation was to beautify the neighborhood and boost morale in her still recovering community. A great neighbor, right?

Six years ago, Ms. Kimberly didn’t even know that the Paris Oaks/Bayou Vista Neighborhood Association existed. She would get up in the morning, go to work, and come straight home, with little notice of issues happening in the neighborhood. So what changed? Well, Hurricane Katrina and the ensuing levee breaches displaced every resident in her neighborhood, an area of the city that experienced up to seven feet of flooding.

Post-Katrina, New Orleans residents embarked on a cross-country diasporas, relocating to Houston, Dallas, Atlanta, Seattle, Minneapolis–all over. We’ve all heard the saying “there’s no place like home,” but imagine an entire city’s population experiencing this sentiment simultaneously across the country (and the globe). It is this experience that has provided a catalyst for some displaced New Orleanians to become engaged in their communities like never before. It was precisely this longing for home–not to mention lessons learned in neighborhood litter prevention in her evacuation-stay in Arkansas –that got Ms. Kimberly interested in being a leader in recovery in her New Orleans neighborhood.

There’s nothing like a collective trauma–be it a natural disaster, violence, or oil spill–to bring a community together in efforts to recover. Beacon of Hope Resource Center was founded on this very premise by a New Orleanian, named Denise Thornton, dedicated to see her own neighborhood recover after the storm. Beacon’s mission is to provide a model for recovery in neighborhoods devastated by Hurricane Katrina. And that starts with engaged residents.

Certainly Ms. Kimberly will not be leading neighborhood lot clean-ups forever–those lots will be developed into residential housing, community gardens, or will be land banked–but she will surely be involved in other neighborhood initiatives like neighborhood block parties, crime watch groups, and block captain communications. And that’s what it’s all about. A disaster might get people involved for the first time, but Beacon of Hope’s model helps to ensure that they stay involved so that neighborhoods become even better and more resilient for the future.

Sign up for the workshop “Engaging Resident Volunteers in Sustainable Neighborhood Revitalization” SID: 5684 to learn more about Beacon’s model that teaches how to engage residents initially from ground zero of a disaster and how to sustain that level of engagement post-recovery.


Getting started in social media? Enlist your supporters!

Today’s post comes from J.D. Lasica, Founder, Socialbrite.org. Socialbrite.org is a great resource for nonprofits using social media for social good. NCVS is delighted that J.D. will join us in New Orleans. Don’t miss the Social Media for Social Good Bootcamp pre-conference session being offered on Sunday, June 5th from 2:00 – 5:00 p.m. Until then, here are a few words of advice for nonprofits getting started with social media...

Getting started in social media? Enlist your supporters!
Before starting out, you’ll want to gather a few of your key team members around a table to begin an organizational self-assessment. Raise some big questions that go to the heart of your organization’s mission: Why are you all here? What core values drive your organization? What change would you like to see in the world? Is there clarity about what your organization is trying to achieve? What are two or three ideas that people might be excited to spread?
Ask each team member to each write down a strong, single sentence that summarizes your cause. Compare them and see what emerges – you may be surprised.

Set out some goals and pick a few social tools to help you get there. Don’t think of social media as just another marketing channel – it’s less about the tools than it is a mindset, a network-centric approach that should permeate the ethos of every department in your organization.

Social media is about conversation and community, so you’ll want to create a conversation hub where you can interact with your supporters and potential supporters. That might be your blog, your Facebook Page or a community site like WiserEarth. Don’t commit more than you can deliver, and don’t get overwhelmed!

Next, you’ll want to begin filling in the outlines of a social media program. That may sound daunting, but it’s really as simple as this:

• Identify influencers: Who on your team can set up a lightweight listening program, using tools like SocialMention and WeFollow? Within a week you’ll start to identify influencers in your sector whom you should engage with and slowly cultivate as potential evangelists and ambassadors for your brand.

• Create media content: No, not figuring out who’ll send press releases to the media. Rather, who on my team can go out and create media for us – photos, videos, text – and identify supporters to help with the task? In the era of social media, every nonprofit is a media organization, so create a plan that addresses who will be part of the editorial process.

• Find resources: At flickr.com/creativecommons you’ll find 160 million photos that you can use for noncommercial or commercial use, including for your website, blog, newsletter, annual report, presentations, etc. At Socialbrite’s Sharing Center you’ll find hundreds of free tutorials and resources on how to strategically use Facebook, Twitter and social media for your organization. Locate the right resources and don’t be shy about taking advantage of what the community is offering you.

• Expand your smarts: Look around your community or region. Chances are there’s a Social Media Club event, PodCamp, BarCamp, WordCamp or other gathering where regular people come together to help each other out.

That should get you on your way. Hope to see you at an event soon!

J.D. Lasica is founder of Socialbrite.org, which provides social media consulting services for nonprofits as well as a sharing center with hundreds of free tutorials, articles and resources. Follow J.D. on Twitter @JDLasica and join him at NCVS for Social Media for Social Good Camp.

A Tale of Two Girls, a Gator, and a GPS

This post comes from Lori Jean Mantooth and Patricia Thompson of HandsOn Network.

What do you get when you send two novices to New Orleans to visit 11 immersion learning sites in 3 days? You have a mad dash of food, sights, smells, and one-way streets, all accompanied by a GPS unit with a British accent.

New Orleans is an amazing city, and the nonprofits, governments, and businesses there are engaging volunteers in powerful and creative ways. So when we were tasked with visiting potential immersion learning sites to pave the way for sending NCVS participants out into the city, we jumped at the chance. What could be better than a springtime visit to the Big Easy, where we could learn about service, meet some cool people, and sample some yummy food?

As we traveled from the Convention Center to the Ninth Ward to Columbia Parc to the Ninth Ward to the French Quarter to St Bernard Parrish (through the Ninth Ward), we realized that our GPS unit – aka “Julia” – was our best friend. We also learned that all our assumptions were correct. New Orleans is fascinating and the people, architecture, and food are incredible. It’s truly a city unlike any other. Even more importantly, its stories of service will blow your mind.

At the immersion learning sessions, you can see organizations such as St. Bernard Project, Lower 9th Ward Village, and Community Center of St. Bernard, where volunteers support post-disaster

recovery with everything from home rebuilding to mental health services. You can visit the Edible

Schoolyard at a local charter school or the Boys Hope Girls Hope homes. Learn about environmental programs like Global Green and Green Light New Orleans, gardening efforts such as the Holly Grove Market, or the innovative Artist Corps of New Orleans. Explore corporate-nonprofit partnerships at Columbia Parc or Beacon of Hope’s neighborhood revitalization model. If alligators, eagles, swamps, and Lake Pontchartrain are more your style, then take a trip out to the Bonnet Carre Spillway.

The presenters will inspire you and challenge you to think about how you can apply the lessons they’ve learned over the past months and years. And if time permits, they may also clue you in to important facts such as where you can find the best shrimp po-boy. (FYI, according to our insider sources, it’s a little restaurant out in Norco, LA. But you didn’t hear it from us!)


When you select your sessions for the conference, be sure to add an immersion learning session to your agenda. Then on June 7th and 8th, as you board the bus for your four-hour immersion experience, get ready to

see the city, learn about innovative models, and gain tips for engaging volunteers in your community.

Take some sunscreen, maybe some old shoes, and an open mind and heart. But you can leave your GPS at home.

Write a Guest Post

We encourage anyone who cares about service and volunteerism to submit a guest post.

To do so, simply e-mail your post, short bio, headshot and photos to accompany the post to Connect(at)HandsOnNetwork.org and add – NCVS blog post in the subject line.

Here are the editorial guidelines we ask you to follow:

Content: We are looking for session previews, best practices in volunteer management and other short articles related to service, volunteerism, civic engagement — mobilizing individuals to change the world.

Length: We prefer posts that are around 500 words in length. We’re not strict about this, but we suggest you use it as a rough guide.

Voice: First person, personal

By Line: Guests posts must have a named author – a person, not an organization. Please let us know how your bylilne should look (i.e. Tom Smith, Title, Organization). Additionally, please send a head shot photograph of yourself as we like to include a photo of the author next to the byline.

Bio: Please send a two sentence bio about the author to appear at the end of the post.

Style: We prefer posts written in an individual’s voice, from that person’s perspective. We prefer writing styles that read more like an individual would talk as opposed to a corporate document or press release. Posts may be serious or humorous, as long as they are authentic, personal and transparent. Posts that provide steps or tips usually get the most attention.

Call to Action: Whenever possible, posts should end with a call to action and links to get more involved.

Photos: Photos are encouraged. Guest authors should send suggested photos along with the post text.

Links: We encourage links to related material and/or references. Feel free to include links in your post.

Treats for 2011 NCVS

Today’s post comes from Delores Morton, Vice President of HandsOn University and provides strategic direction and vision for the National Conference on Volunteering and Service.

Having attended the National Conference on Volunteering and Service for at least the last seven years, I’ve observed first hand its continuing growth and evolution. As we begin to put the final touches on the 2011 conference, scheduled for June 6-8 in New Orleans, Louisiana my own excitement is gaining momentum. Some of the treats that 2011 participants can look forward to are:

1. An enhanced VIRTUAL experience—this year we have really upped the ante on our virtual conference and are including conference mobile applications, live streaming, and a virtual exhibit hall.

2. Unique LEARNING FORMATS—we are introducing a series of “mini-sessions” in the 2011 conference, which allows us to showcase a multitude of innovative programs and practices.

3. Limited ACTIVITY BLOCKS—to maximize exposure to some of the leading thinkers in creating change, and preparing leaders for the future, we have designated one block that will have only a few sessions from which to choose. We are excited to elevate these sessions and anticipate a packed house! Keep an eye out for our Forums and Signature sessions on the conference website.

4. More VOLUNTEER MANAGEMENT—we have listened to attendees and know that we need to increase the available content on effective volunteer management. This year’s volunteer management track is the largest content area, and boasts many advanced sessions for the seasoned volunteer manager.

5. Return of the EXHIBIT HALL—we are excited to bring back the Exhibit Hall in 2011, and look forward to providing networking space, demonstration opportunities, and connecting attendees to new products and services that will benefit your work.

Finally, I’m thrilled that we are heading to The Big Easy—New Orleans!! It is a city that has been a living laboratory for service and truly tells the story of how people can come together to create lasting change. Continue to check out the conference website, so that you can take advantage of early bird registration rates in the coming week. We look forward to seeing you there.


Is Managing Volunteers a real job?-Reflections on AVMI

As an international consultant for the community sector, I regularly cross borders. I have many tales of the difficulties and amusements of crossing into countries to present at Conferences on Volunteerism and Service Learning.


In 2008, one Immigration agent raised himself up to his full height and demanded to know why I was going to the National Conference on Volunteering and Service:“what do we need someone from Australia to tell us how to mange volunteers. All you do is tell them to turn up and they turn up”

Clearly this was someone who did not understand there is significant work involved in turning volunteer time, skills, talents and passion into effective service.

He’s not alone. There is significant skepticism toward those of us who manage volunteers. In the 2008 Global Volunteer Management Survey, 35% of managers said being taken seriously, was one of the most significant issues facing them.

There appears to be a belief that with a couple of hours of training, anyone can manage volunteers. My concern is that putting an unskilled person in charge of volunteers is akin to throwing them into the Australian surf after one swimming lesson. While many will learn “on the job”, they would be more effective, if they were properly equipped for this role.

How do we challenge the myth that Volunteer management is “not a real job”?

The 2010 National Conference on Volunteering and Service theme was “its up to you”. I believe we cannot wait for someone else to do it. We, who manage volunteers must educate each other, the sector and community about the skills, knowledge and strategic thinking required to manage volunteers.

This is why I have been part of the Advanced Volunteer Management Institute held in conjunction with the National Conferences. As an AVMI facilitator, I have four goals:

  1. to affirm volunteer management leaders who can feel very isolated,

  2. to encourage managers of volunteers and the sector to value long term involvement. The 2008 Global Volunteer Management Survey found that 43 % of managers of volunteers have worked in volunteer management for less than five years and 20% less than two years,

  3. to provide teaching and knowledge at a level that is not always found in the wider conference (although I would like to see as much volunteer management material in the broader conference)

  4. to learn and listen to the issues in the sector

I know we didn’t succeed in these goals with everyone who attended the 2010 Advanced Volunteer Management Institute. For some we exceeded expectations. For others, there was a feeling that there needed to be room for even more growth. Both views gave us material to reflect on for the future.

In the meantime Its “up to us” to show the value and importance of volunteer management. Hopefully we can get my immigration agent to be more affirming about volunteer management!

See you next institute in New Orleans.

Martin J Cowling is a leading global consultant on not for profit and volunteer management. In 2010, he was nominated by Philanthropy 411 as one of the 67 most “dynamic and engaging speakers” on philanthropy in the world.

Request for Proposals

In recent years, we have had an incredible line-up of prestigious speakers, including First Lady Michelle Obama, artist Jon Bon Jovi, actress and activist Ruby Dee, civil rights icons John Lewis and Andrew Young, comedian John Oliver, California Governor Arnold Schwarzenegger and California First Lady Maria Shriver.

We would like to invite you to join this impressive list of speakers at the 2011 National Conference on Volunteering and Service in New Orleans, LA, June 6-8.

Please join us in sharing your experience and expertise by presenting a session during this year’s conference. These sessions are a platform for showcasing innovative programs, new ideas, and proven methodologies.

Deadline for Submitting Proposals is midnight EST on November 29, 2010.

Proposal Submission Guidelines

  1. Read the Terms and Conditions. Note: by submitting your proposal, you are committing to these terms and conditions. If you, or the presenter for whom you are submitting, are able to meet these conditions, please continue with the application process.
  2. Read the Review Criteria and use it to guide your proposal.
  3. Review the RFP Framework so you can align your proposal with the conference goals and objectives.
  4. Prepare your proposal in the attached Word version of the RFP.
  5. The online RFP system does not allow you to save your work and come back to it.
  6. The submission requirements for workshops and immersion learning session proposals are different from those for a mini-presentation.

Resources

Review and Notification Information
The Program Selection Committee will evaluate proposals submitted based solely on the information provided, and will make final selections accordingly.

The conference planning team will respond to all submissions by Spring 2011 via e-mail.