From Ideas to Impact

Points of Light condensed years of research and Corporate Social Responsibility (CSR) best practices into our easy-to-use Social Impact Playbook to help community engagement practitioners and purpose-driven professionals unlock their company’s full potential for doing good. Regardless of company size or industry, the Playbook’s framework and tactics can serve as a roadmap to drive your business’s social impact more strategically and holistically in your community and organization.

We understand that taking actionable steps can be overwhelming with so many causes to support and ways to do so, especially with limited staff capacity and resources. That’s why, as part of our social impact resources, we’ve boiled it down to The Four I’s to help you understand all of the tools you have at your disposal to be a force for good.

THE FOUR I’S:

  • Investment: How your company strategically invests its resources in community engagement and social impact activities through volunteerism, financial giving, in-kind contributions, civic engagement and advocacy.
  • Integration: How your company strategically integrates social impact and community engagement throughout business functions, culture, policies and systems.
  • Impact: How your company measures the social and business outcomes of your community engagement and social impact activities.
  • Inspiration: How your company strategically leverages employee recognition and storytelling to inspire others to take action in supporting the causes and issues they care about.

Within each section of the Playbook, we highlight the community and business benefits, share questions to support your planning, and provide a menu of strategies and tactics to consider when strengthening and scaling your ESG social impact and community engagement activities.

We hope this resource helps get you started or moves you along on your social impact journey and encourage you to further explore our free Community for Employee Civic Engagement (CECE) platform for additional social impact resources, templates and information to support your work.

Getting Started

WHETHER YOUR COMPANY INFORMALLY SUPPORTS THE COMMUNITY OR HAS A STRATEGY IN PLACE, THIS SOCIAL IMPACT PLAYBOOK CAN HELP YOU START, STRENGTHEN OR SCALE YOUR IMPACT AND PRODUCE A VIABLE SOCIAL IMPACT REPORT. IF YOU’RE LOOKING TO BETTER ENGAGE YOUR EMPLOYEES, SHOW UP FOR YOUR COMMUNITY IN A MEANINGFUL WAY AND CREATE SUSTAINABLE CHANGE, YOU’VE COME TO THE RIGHT PLACE.

THE SOCIAL IMPACT PLAYBOOK ROAD MAP

INVESTMENT

How your company strategically invests its resources in community engagement and social impact activities through volunteerism, financial giving, in-kind contributions, civic engagement and advocacy.

INTEGRATION

How your company strategically integrates social impact and community engagement throughout business functions, culture, policies and systems.

IMPACT

How your company measures the social and business outcomes of your community engagement and social impact activities.

INSPIRATION

How your company strategically leverages employee recognition and storytelling to inspire others to take action in supporting the causes and issues they care about.

ACCESS THE PLAYBOOK FOR DRIVING SOCIAL IMPACT IN YOUR COMMUNITY & COMPANY

Provide Social Impact Training to your Business Community!

Are you interested in helping increase the capacity of businesses in your network to do good or expand the reach of social impact companies in your area? As a deeper learning experience, we are excited to offer a series of customized online trainings based on the Social Impact Playbook for business networks and communities, customers and vendors, and membership organizations and associations. Providing these trainings presents a unique opportunity to equip small and medium-size businesses and professionals with the tools, strategies and resources to drive positive change in their companies and communities.

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