Innovative Approaches to Engaging All Employees in Social Impact Webinar
From staff stationed at manufacturing plants and retail outlets to call centers, night shifts and those on the move, engaging employees who don’t sit at a computer most of the day can pose unique challenges. Watch this interactive webinar centered around the universal topic of involving employees traditionally referred to as “hard-to-reach” in your company’s social impact initiatives.
Our panelists delve into the various obstacles faced when attempting to connect with these frontline and other “non-wired” employees and explore ways to overcome them. Together we uncover successful practices and innovative solutions that have proven effective in fostering meaningful engagement.
Hear from these CSR leaders:
- Gary Levante – senior vice president, corporate responsibility & communications, Berkshire Bank
- Sylvia Stevens-Edouard – senior director, community relations, Liberty Mutual
- Megan Zamora – senior manager, global responsibility, Starbucks
Key Takeaways:
- The challenges of engaging a wide variety of work roles, environments, and work shifts in corporate employee volunteer programs cross all industries and company sizes. Most companies have a segment of the workforce that can be harder to engage, whether it’s bank tellers, remote workers, manufacturing employees, reporters, sales reps, or clinical teams.
- Be ready to make the business case for the additional effort that might be required to engage these groups; the wins definitely outweigh the potential downsides and data can help you tell that story.
- Including all employees in your social impact programming must start with vocal and visible support from senior leadership and a clear connection to corporate values from day one.
- Be intentional when designing programs and strategies to engage your “harder to reach” employee populations, including understanding employee motivations and operational barriers. Start small and stay flexible.
Download the accompanying learning brief, “Making Social Impact Accessible for All Employee Roles and Settings.”
Why We Need More Than Volunteering: A Primer for CSR Leaders
Corporate volunteer programs have long been essential to how businesses connect with their communities. But creating sustainable change takes more than volunteering. That’s why Points of Light developed the Civic Circle®, a framework that empowers each of us to lead, lend support and take action for causes we care about.
This session is one that companies can offer to new hires, ERG leaders, employees and other stakeholders to learn how it can help educate and mobilize employees to become more civically engaged.
Key takeaways:
- Creating sustainable community change takes more than corporate volunteer programs. Companies can educate and mobilize their employees on a wide variety of civic engagement actions, and Points of Light’s Civic Circle® can get you started.
- Change is not about you, as an individual, doing everything. It’s about the collective power of your action, combined with your neighbor’s action, and so on. It is through a combination of civic actions that change becomes not only more impactful, but also that change happens more quickly.
- Listening and learning is the foundation of all civic actions – to respond in the way our communities need, we must first understand the root causes and recommended solutions.
- Civic engagement is not about everyone doing the same thing or supporting something in the same ways. It’s where your passions, interests, and skills connect with what your community, or the issue you care about, requires.
If you’d like to learn more about evolving your social impact and employee engagement programs to include more forms of civic engagement, please complete the form on this page and mention Civic Circle.
A Call to Action: Strategies for Coping With and Preventing Gun Violence
Gun violence is an epidemic in the United States that continues to claim lives daily, and disproportionately in Black, Indigenous, and other Communities of Color (BIPOC). On June 10, Points of Light and Morehouse College led a special Listen. Learn. Act to End Racism session that brought together leaders who shared the realities of gun violence across America and explored the needs of communities impacted by these tragedies–especially BIPOC communities. The panelists examined the roles of systemic racism and implicit bias in sparking this epidemic and shared what we can all do to support our communities and take action to end gun violence.
