4 Themes from the 2022 Points of Light Conference That Shine a Light on CSR Trends for Business

Points of Light knows that when the world’s largest companies get it right, the world gets it right, which is a theme at the heart of the 2022 Points of Light Conference. As a part of this year’s conference experience, we welcomed leaders from the corporate citizenship community to our stages and workshop spaces to meet like-minded peers and share insights from the challenging work that faces the business community as leaders in social impact. Several themes were explored, shining a light on the direction where business needs to lead:

  1. The “to do” list of the business community has become longer. For the business community, it can feel like we are being outpaced by the problems of the world that we seek to solve. In addition to economic and societal responsibilities, global communications firm Edelman shared with Points of Light’s Corporate Service Council that almost six out of 10 people in the U.S. believe it is a responsibility of business to take action on the world stage, engaging in geopolitical issues such as the war in Ukraine. Navigating how to respond to or engage in these issues has introduced new and unique challenges for corporate citizenship professionals.
  2. Our brains are wired for stories. As companies seek to capture the measurable impact of their efforts, they should leverage the power of stories. Disney Institute shared with conference attendees that stories are one of the strongest forms of communication, evoking a sense of connectedness in those who hear them. At Points of Light, we say that “Data + Stories = Proof.” The relentless pursuit of data must be coupled with an equal desire to share more about the people and places at the heart of that data. Additionally, leaders within companies must be equipped to tell these stories, communicating the company’s and their own passions and values through the story.
  3. Volunteer engagement must adapt to the hybrid world. As we enter the third year of the COVID-19 pandemic, we continue to grapple with variant surges, return-to-office starts and stops and disruptions to in-person events. It has become clear that the current hybrid work environment will not be a temporary condition of the pandemic, but a lasting model of collaboration that must extend to deepen employee engagement. In one workshop, Common Impact shared how companies can look to skills-based volunteering as a partial or fully virtual strategy to deliver on employee engagement goals.
  4. There is a CSR and ESG identity crisis. The corporate citizenship community is caught between two acronyms. Several workshops sought to answer the question: What is the difference between CSR (Corporate Social Responsibility) and ESG (Environmental, Social, and Governance)? The role of business in society has been discussed and expanded upon over 50 years. The growing influence of ESG is rooted in CSR, which marked the starting point of businesses taking ownership of their impact on society. Without CSR, there would be no ESG, but the two are far from interchangeable. CSR helps companies give context to their corporate responsibility strategy and culture, while ESG is the action and measurable outcomes of that agenda.

Whether or not you joined us this year at the 2022 Points of Light Conference, we invite you to continue learning with us year-round by accessing our body of

civic engagement research

. These studies shed light on global trends that are central to maximizing the impact of corporate social responsibility. We look forward to the 2023 Points of Light Conference in Chicago on June 14-16.

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The 2022 Points of Light Conference Offers Education, Inspiration and Connection

In a world of conferences, webinars and workshops, Points of Light works hard to ensure that our events are more than relevant. They’re designed to empower and instill a sense of purpose. You’ll leave with a sense of determination and tools to help turn your vision into reality.

The Points of Light Conference is an annual gathering that many in the sector eagerly await. That’s no accident. Each year, we reflect on our history, turn to former attendees and a host committee made up of local leaders to help shape the content and experience

for feedback, examine what worked and what didn’t, and put together a fresh agenda that speaks to the current state of the world. We work to ensure our conference is always a high-value proposition to companies and organizations that are leaders in corporate social responsibility.

Get ready to reimagine, revitalize and recommit as the 2022 Points of Light Conference begins. Here are a few of the benefits you can look forward to.

Content Tailored to Your Needs

While there’s no shortage of divisive topics in our world today, the Points of Light Conference is centered on creating meaningful dialogue and respectful conversation. We value authentic and dignified approaches to listening and learning, and we’re eager to hear from experts in the field about recognizing, addressing and removing bias.

For instance, the Civic Talk entitled “Bold Moves” will address head-on racial equity, hate and barriers to the complex issues that communities face. Our conference speakers will share their methods for championing social change and spreading solutions using popular platforms.

There’s also the Service Summit, which will explore models of national service. From the AmeriCorps shared agenda to creating pathways to employment in the public sector, our speakers—including Michael D. Smith, CEO of AmeriCorps, and Dalila Wilson-Scott of Comcast NBCUniversal Foundation—will dive into the countless shapes and forms that national service takes throughout the world.

Concrete Strategies and Inspirational Stories

We know that hearing stories of both successes and failures from top leaders can help inspire other leaders. There are those “aha” moments that conference attendees experience simply by listening to speakers share their experiences. Don’t miss the “Nailed It” Stage and Luncheon, where a few brave individuals will share their remarkable results… and big mistakes!

We also believe that people are most empowered when they’re given specific strategies they can implement in their spheres of influence. That’s why our speakers are preparing presentations with tangible takeaways for you to actually use in your day-to-day life. 

Speakers like Glennon Doyle and Tara Schuster will not only acknowledge the landscape of activist burnout, but present ideas for deep self-care. In the “Oxygen Masks On! Caring for Ourselves and our Communities” they’ll be talking through small, practical actions you can take in your ongoing efforts to care for yourself and your community.

Key Connections Build Your Network

As we resume an in-person conference format, you’ll have many opportunities to network with others in and outside your field. You’ll mingle with others who are passionate about the causes you’re championing and find mutually beneficial connections.

We’re hosting a variety of workshops with topics like “Antiracism 101,” “Leveraging Trust in Communications” and “Economic Mobility and Equitable Policy and Practice.” Here, you’ll have the ability to share ideas, ask questions, talk through hindrances in your work and get valuable insights to help you break through them. 

We encourage you to forge connections with other conference attendees, exchange contact information and find ways you can collaborate with complementary efforts and resources.

Welcome to the 2022 Points of Light Conference

We’re thrilled to kick off this year’s Conference and honored that you’ll be joining us. These three days are bursting with inspiring speakers, creative solutions, rich conversations and powerful opportunities for the future of our collective impact. 

To the global leaders across the nonprofit, corporate and government sectors… to those new to their careers in the social sector… to the seasoned C-level executives… and to everyone in between: welcome to the 2022 Points of Light Conference. Let’s get started.

3 Ways to Remember Loved Ones Through Civic Acts

June 12 is the birthday of our founder, President George H.W. Bush, and June 8 marks former first lady Barbara Bush’s birthday. While the president, a generous, community-focused and highly influential leader, passed away in 2018, each year we commemorate his birthday and shine a light on his vision of civic engagement by offering key ways you can contribute to your own community.

President Bush believed in the power of many working together to create change and help better the world. He advocated for individuals to unite, knowing that many “points of light” contributing their time, talent and resources had the power to make a massive impact and create a ripple effect that spans the globe.

This year, Points of Light is celebrating the second annual George and Barbara Bush Day of Service to commemorate both of their birthdays and honor their lifelong commitment to public service. 

Today we’re offering three ways that you can remember loved ones and honor their legacy through your own acts of civic engagement.

“We can find meaning and reward by serving some higher purpose than ourselves, a shining purpose, the illumination of a thousand points of light… we all have something to give.”

— President George H.W. Bush, Founder Of Points Of Light

Volunteer: Host Your Own Day of Service

Whether you choose to organize a food drive on a deceased loved one’s birthday or host a community clean-up on the first day of their favorite season, you can call your fellow community members together to maximize your impact through a day of service.

You might opt to name the event after the name of your loved one or conduct the volunteer opportunity at their favorite place. In these meaningful ways, you can carry on their legacy through encouraging your community to get involved in volunteering.

Donate: Contribute to Their Favorite Cause

Was your loved one an avid bird-watcher? Make a financial donation to a wildlife refuge or conservation society. Were they the top chef in your family? Consider contributing non-perishables to your local food pantry. 

Perhaps they were active in volunteering themselves and spent time focusing their time and effort on a particular organization. Reach out to that organization to find out what they need – maybe it’s a children’s hospital looking for volunteers to visit or a shelter for unhoused individuals seeking new or gently used clothing.

Voice: Activate Around a Solution

If your loved one passed away from a specific issue or illness, you might choose to honor their legacy by doing your part to contribute to bringing light to the cause. This could mean using your voice by talking about the issue or petitioning for more support for the cause. 

For example, if your loved one passed away from breast cancer, you might post on social media about breast cancer awareness and prevention, as well as encourage donations with a link to a breast cancer research organization. Or you might sign and share a petition for increased breast cancer research funding.

There are so many ways to recognize the people in your life who have had a lasting impact on you and your community. To learn about the many pathways to civic engagement that you can take in their honor today and every day, check out Civic Life Today, our free digital magazine. And for more ways to get involved in your community and shine your light on the world, Points of Light Engage is our database of hundreds of thousands of volunteer opportunities throughout the world, both in-person and virtual.