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The civic 50

The Civic 50 is an initiative to identify the 50 most community-minded companies in the nation.

The Civic 50


Survey Closed August 21 11:59 PM PST. Thank you for your submissions! We are currently in the data evaluation and analysis stage. Stay tuned for results in December 2014!


What is The Civic 50?

  • The Civic 50, an initiative of Points of Light, in partnership with Bloomberg LP, names and honors the 50 most community-minded companies in the nation each year as determined by an annual survey.
  • Benchmarking and sharing the best practices of community engagement offers companies that participate in The Civic 50 a roadmap for using their time, skills, and other resources to improve the quality of life in the communities where they do business. The Civic 50 will help translate good intentions into sound business practices for years to come.
  • The Civic 50 winners are selected based on four dimensions of their U.S. community engagement program:           
  • Investment: How extensively and strategically the company applies its resources to community engagement, including employee time and skills, cash, in-kind giving and leadership.
  • Integration: How a company’s community engagement program supports business interests and integrates into business functions, or how it “does well by doing good.”
  • Institutionalization: How the company supports community engagement through its institutional policies, systems, and incentives.
  • Impact: How a company measures the social and business impact of its community engagement program.

Methodology and Process

The latest survey instrument consists of quantitative and multiple-choice questions that inform The Civic 50 scoring process, and summary narrative questions to capture potential case study material for highlighting best practices. To calculate a corporation’s score, points are accrued in the following dimensions: Investment (1,000 points), Integration (1,000 points), Institutionalization (1,000 points) and Impact (1,000 points).

What’s New for 2014?

  • We invite all companies with revenue of $1B or over to participate in the survey
  • Academics from major universities partnered to strengthen the survey content, questions and evaluation
  • Shortened Survey
  • Packaged advertising opportunities for The Civic 50 winners with Bloomberg Businessweek and other notable publications

Academic Panel

  • Bea Boccalandro, Center for Public and Nonprofit Leadership, Georgetown University;
  • Dr. Edward Freeman, University of Virginia Darden School of Business;
  • Dr. Ira Harkavy, The Wharton School of University of Pennsylvania;
  • Dr. Pamela Harper, Marist College School of Business;
  • Professor Peter Levine, Jonathan Tisch College of Citizenship and Public Service, Tufts University;
  • Dr. Kelvyn Moore, Bentley University;
  • Dr. Nicholas Pearce, Northwestern University Kellogg School of Management;
  • Dr. John Peloza, Florida State University College of Business;
  • Dean Alan Solomont, Jonathan Tisch College of Citizenship and Public Service, Tufts University​

Ranking

Companies will be recognized as The Civic 50 in alphabetical order. The Top 5 companies will be ranked with their sector peers based on GICS classification. Only the rankings of the Top 50 companies and Sector Top 5 will be shared publicly with attribution. Names and rankings of companies that participate but do not have rankings qualifying for the Top 50 or Top 5 will be kept confidential. As The Civic 50 expands to include both public and privately held companies we will recognize important distinctions that may emerge. All other information submitted on The Civic 50 application may be aggregated and shared for benchmarking and continuous improvement purposes, but will be anonymous (not attributed to any specific company).

History

The Civic 50 was founded in partnership with the National Conference on Citizenship in 2012 and developed with a high-profile working group of lead researchers and industry thought leaders. Additionally, dozens of corporate advisors provided strategic guidance on the program’s objectives, including defining indicators, developing methodology, and identifying partners and participants. The first two years of The Civic 50 evaluated and honored only S&P 500 companies. This was expanded in 2014 to invite all companies with revenue of $1 Billion and over.

 


The 2013 Civic 50in alphabetical order, are:

  • 3M
  • Abbott
  • AbbVie
  • Adobe Systems
  • Aetna
  • Alcoa
  • Allstate
  • Altria Group
  • Ameriprise Financial
  • Apollo Education Group
  • AT&T
  • Bank of America
  • Baxter International
  • Campbell Soup
  • Capital One Financial
  • Citigroup
  • Comcast
  • Devon Energy
  • DIRECTV
  • Discover Financial Services
  • Dr Pepper Snapple Group
  • Ecolab
  • FedEx
  • Freeport-McMoRan Copper & Gold
  • Gap
  • General Electric
  • Hasbro
  • Hershey
  • Hewlett-Packard
  • IBM
  • Intel
  • KeyCorp
  • Life Technologies
  • McGraw Hill Financial
  • Microsoft
  • Morgan Stanley
  • NRG Energy
  • Pacific Gas & Electric Company
  • Raytheon
  • Sigma-Aldrich
  • Southwest Airlines
  • State Street
  • Total System Services
  • UnitedHealth Group
  • United Parcel Service
  • Valero Energy
  • Viacom
  • Wal-Mart Stores
  • Western Union
  • Weyerhaeuser

Click here for more information.

A detailed look at The Civic 50 rankings is available on the Bloomberg Best (and Worst) site. More information, as well as an infographic that highlights The Civic 50 and this year’s survey trends, is available at www.Civic50.org.

 

Find the Points of Light press release from the 2012 rankings here.

The full list of winners in descending order is below, and can be found online at: Bloomberg.com

  1. IBM
  2. Citigroup
  3. AT&T Inc.
  4. Aetna
  5. Capital One Financial Corporation
  6. Morgan Stanley
  7. Campbell Soup Company
  8. The McGraw-Hill Companies
  9. General Electric
  10. Hasbro, Inc.
  11. Western Union
  12. FedEx Corporation
  13. Allstate
  14. Microsoft
  15. Bank of America
  16. Target Corp.
  17. Intel Corporation
  18. UnitedHealth Group
  19. Abbott
  20. Southwest Airlines
  21. Pacific Gas & Electric Company
  22. Viacom Inc.
  23. Apollo Group, Inc.
  24. American Express Company
  25. Cummins Inc.
  26. Wal-mart Stores, Inc.
  27. Comerica, Inc.
  28. Hewlett-Packard Company
  29. The Hershey Company
  30. Altria Group, Inc.
  31. McKesson Corporation
  32. ConAgra Foods, Inc.
  33. Raytheon Company
  34. H.J. Heinz Company
  35. The Goldman Sachs Group
  36. Spectra Energy
  37. Freeport-McMoRan Copper & Gold
  38. Discovery Communications
  39. Dr. Pepper Snapple Group
  40. Motorola Solutions
  41. Devon Energy Corporation
  42. Baker Hughes Incorporated
  43. Starbucks Coffee Company and Ameriprise Financial (tie)
  44. Harris Corporation
  45. Weyerhaeuser Company
  46. Adobe Systems Inc.
  47. Sigma-Aldrich Corp. and Verizon Communications (tie)
  48. Life Technologies
Click here for the Civic50 infographic.