Giving back is built into our DNA at Clif Bar & Company, and our volunteer efforts largely focus on giving back in ways that help the planet. That’s probably not surprising, since we’re a company that relies on a clean and healthy environment to grow the ingredients we use in our food, and on the outdoors as a treasured place for us and our adventure-loving consumers to play.
In 2008, fifth-grader Cassandra Lin came across an article in the local paper. Due to the recession, the article stated, many families in her hometown of Westerly, Rhode Island, were struggling to heat their homes, and local charities were running out of funds. Cassandra was determined to do something to help.