GenerationOn Annual Benefit to Honor Alex and Ani, Prudential Financial, Inc., CBS 2 Anchor Maurice DuBois and Wife Andrea, and Six Youth Recipients of Hasbro Community Action Heroes Award

Event on May 8 Recognizes Honorees for Their Continued Commitment to Youth Service and Education, With Special Guest Presenter Paula Abdul and Special Guest Winter Olympic Medalists Shannon Bahrke and Billy Demong

NEW YORK, May 5, 2014GenerationOn, the youth service division of Points of Light, will honor lifestyle brand Alex and Ani, Prudential Financial, Inc. as well as CBS 2 News anchor Maurice DuBois and his wife Andrea for their steadfast commitment to youth service and education at this year’s annual benefit on Thursday, May 8 at the Mandarin Oriental Hotel in New York City. Carolyn Rafaelian, Founder, Creative Director, and CEO will be accepting the award on behalf of Alex and Ani. Special guest Paula Abdul will be joining generationOn as Alex and Ani's award presenter. Charles F. Lowrey, Executive Vice President and Chief Operating Officer, International Businesses, at Prudential will be accepting the award on behalf of Prudential. GenerationOn, in partnership with Hasbro, will also honor six extraordinary young service leaders from across the country as the recipients of the fifth annual Hasbro Community Action Heroes Award. Olympic Medalist skiing stars Shannon Bahrke and Billy Demong will also be on hand to celebrate the evening’s honorees and the nationwide work of generationOn.

“I am thrilled and humbled to be honored by such an incredible organization,” says Carolyn Rafaelian, of Alex and Ani. “GenerationOn helps young people to engage in their communities as civic leaders; I’m proud to be recognized by them.”

Alex and Ani, the fastest growing lifestyle brand, is a retailer and producer of made in America products, headquartered in Cranston, R.I. Charity by Design, a division of Alex and Ani, works with various non-profit organizations to create custom bangles where a portion of the proceeds are donated to those organizations. Since 2011, Charity by Design has donated over $10 million.  In partnership with generationOn, the company created the Make Your Mark bangle, which has helped raise awareness and over $93,000.00 for the organization.

“Being able to recognize the essential support provided by individuals and corporations who share the mission of empowering our next generation through service from an early age is both important and thrilling,” says Silda Wall Spitzer, co-founder of generationOn and benefit co-chair. “Our honorees, Alex and Ani, Prudential Financial, Inc. and Maurice and Andrea DuBois have all contributed significantly in different ways to advance generationOn’s mission to inspire, equip, and mobilize youth to take action that changes the world and themselves through service. And our Hasbro Community Action Heroes are the heroes all kids can become.”

Now in their fifth year, Hasbro and generationOn will recognize the extraordinary achievements of six inspiring kids and teens with the Hasbro Community Action Hero Award. As the founding partner, Hasbro supports generationOn by lending its expertise through a multi-year $5 million investment by the Hasbro Children’s Fund. This critical support helps generationOn provide kids of all ages with the tools and hands-on opportunities to understand the issues in their local and global communities – and become part of the solution.

“Hasbro is grateful to have generationOn as a dedicated partner in the youth service movement,” says Brian Goldner, President and CEO of Hasbro Inc. “The Hasbro Community Action Hero Award winners are stellar examples of the power of young people to make their mark on the world.”

Kevin Arquit, chair of the generationOn board, said, “A truly visionary partner, Hasbro has allowed us to reach a whole new audience of children and parents.”

GenerationOn is also proud to recognize Prudential Financial, Inc., which has partnered with the organization and supports generationOn’s service clubs and youth leadership training programs. Prudential is also committed to empowering youth to become leaders through the Prudential Spirit of Community Awards program, the United States' largest youth recognition program based exclusively on volunteer community service. “We’re delighted to be honored by such an incredibly inspiring organization,” says Charles F. Lowrey, Executive Vice President and Chief Operating Officer of Prudential’s International Businesses. “GenerationOn’s commitment to giving kids the tools and resources needed to better their communities and the world around them is truly priceless.”

Husband and wife duo, Maurice and Andrea DuBois will be honored for their many years of volunteering with the organization, starting with Children for Children which merged with Points of Light to become generationOn. The CBS 2 News anchor recalls kicking off the first Martin Luther King Jr. Day over a decade ago, saying, “It is remarkable to have watched this organization grow in reach and scope to inspire more kids each year. Andrea and I are excited to have two children of our own now to include in this important part of their education as citizens and members of their community.”

The generationOn Annual Benefit begins with a cocktail reception on May 8 at 6 p.m. at the Mandarin Oriental, followed by dinner at 7 p.m. To reserve tickets or for more information, call 212-245-6570, or email

About generationOn
GenerationOn is the youth service enterprise of Points of Light igniting the power of kids to make their mark on the world. GenerationOn inspires, equips and mobilizes over 750,000 youth annually to take action through generationOn service clubs, schools, youth organizations, campaigns and youth leadership initiatives. It also provides tools and resources to youth, families, youth practitioners and educators to help kids change the world and themselves through service. For more information, visit

About Alex and Ani
Alex and Ani, LLC offers eco-conscious, positive energy products created by Designer Carolyn Rafaelian, Founder and Creative Director. Alex and Ani is synonymous with Made in America. Its World Headquarters are located in the Greater Providence, Rhode Island area, where its products are designed, manufactured, and assembled using recycled local materials. Carolyn believes that every individual has a positive message to share with the world, and by incorporating powerful symbolism and design into each positive energy piece, Alex and Ani provides a vehicle for wearers to express their individuality. An Inc. 500 Company, Alex and Ani has retail stores in addition to retail partners both domestically and internationally. Please visit for more information.

About Alex and Ani’s Charity by Design
Created in February of 2011, Charity by Design is a unique division of Alex and Ani focused solely on giving and making the dreams of charitable organizations come true. Charity by Design empowers non-profit organizations both on a national and local scale to reach their goals by sharing their mission through the power of positive energy and creative design. Our customized symbolic charms capture the essence of a charity making it more accessible to the public while raising awareness and funds. A Portion of proceeds are donated directly to non-profit organizations who strive to enhance the quality of lives on Earth. By allowing consumers to enter the charitable world through their purchases, we believe a new generation of philanthropists will emerge.

About Prudential Financial, Inc.
Prudential Financial, Inc. (NYSE: PRU), a financial services leader with more than $1.1 trillion of assets under management as of December 31, 2013, has operations in the United States, Asia, Europe, and Latin America. Prudential’s diverse and talented employees are committed to helping individual and institutional customers grow and protect their wealth through a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds and investment management. In the U.S., Prudential’s iconic Rock symbol has stood for strength, stability, expertise and innovation for more than a century. For more information, please visit

About The Prudential Spirit of Community Awards
The Prudential Spirit of Community Awards program was created in 1995 by Prudential in partnership with the National Association of Secondary School Principals (NASSP) to honor middle level and high school students for outstanding service to others at the local, state, and national level.  The program's goals are to applaud young people who already are making a positive difference in their towns and neighborhoods, and to inspire others to think about how they might contribute to their communities. Over the past 19 years, more than 370,000 young Americans have participated in the program, and more than 100,000 of them have been officially recognized for their volunteer efforts.  The Prudential Spirit of Community Awards program is also conducted in Japan, South Korea, Taiwan, Ireland, India, and China, where Prudential has significant business operations.

About Hasbro, Inc.
Hasbro, Inc. (NASDAQ: HAS) is a branded play company providing children and families around the world with a wide-range of immersive entertainment offerings based on the Company's world class brand portfolio. From toys and games, to television programming, motion pictures, digital gaming and a comprehensive licensing program, Hasbro strives to delight its global customers with well-known and beloved brands such as TRANSFORMERS, LITTLEST PET SHOP, NERF, PLAYSKOOL, MY LITTLE PONY, G.I. JOE, MAGIC: THE GATHERING and MONOPOLY. The Company's Hasbro Studios develops and produces television programming for markets around the world. Programming in the U.S. is distributed on The Hub TV Network, a multi-platform joint venture between Hasbro and Discovery Communications (NASDAQ: DISCA, DISCB, DISCK). Through the Company's deep commitment to corporate social responsibility, including philanthropy, Hasbro is helping to build a safe and sustainable world for future generations and to positively impact the lives of millions of children and families every year. It has been recognized for its efforts by being named one of the "World's Most Ethical Companies" and is ranked as one of Corporate Responsibility Magazine's "100 Best Corporate Citizens." Learn more at © 2013 Hasbro, Inc. All Rights Reserved.

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