The role of business in society has changed significantly over the past three decades and even more so over the last four years. Rising consumer and investor expectations, the global pandemic, economic uncertainty, the prioritization of employee wellbeing and shared purpose and the need to attract and retain top talent have driven more companies to integrate a social impact strategy that connects their strongest asset — their people — to the communities where they work and live.

Increasingly, research demonstrates that a strategic community engagement program can also produce significant returns — not just for communities and causes, but for business success and the employees who participate.