Giving back: it’s an action that can be carried out in countless ways. For some, giving back means volunteering in their community. For others, it means donating money or goods to those who need it most. For Civic 50 sector leaders Toyota Financial Services and UnitedHealth Group, employees give back by exercising their corporate know-how and investing their time and talent in communities to provide the biggest impact.
Crafting a mission statement is a chance for a company to put into words what truly drives the organization: what are the values it holds above all others? For many, success and profit come to mind. For Civic 50 sector leaders Altria and Valero Energy, community is consistently held as the organizations’ driving force. These companies are doing their part to support local communities by institutionalizing policies, systems and incentives to build a culture of volunteerism and community engagement and to drive their social impact.
Maya Angelou. Quincy Jones. Sting. Tom Brokaw. President Bill Clinton. What do all of these people have in common? Their successes in life would not have been possible without the guidance and advice of a mentor. Civic 50 sector leaders AT&T and Hasbro Inc. recognize the importance of mentorship – especially in the lives of underserved youth who may lack the resources or individuals in their lives to guide them through tough decisions such as college, career, and more.
“Consumers want the companies, the brands they are loyal to, to be agents of purpose,” said Points of Light CEO, Tracy Hoover, as she opened the Business Track at the 2016 Conference on Volunteering and Service, celebrating corporate changemakers who are inspiring the next generation of purpose-driven organizations.