Reimagining Service 2035
A National Strategy to Transform Volunteering in America
Volunteering Changes Everything
Reimagining Service 2035 is a bold effort to reinvigorate volunteering in America. Aiming to bring the benefits of volunteering—stronger connections, increased empathy and trust, and bridge building—to individuals, communities and societies, we’ll double the number of people who volunteer by the year 2035.
This initiative is about more than just numbers. It’s about creating a clear plan to make volunteering easier, more meaningful, and more accessible for everyone. That means:
- Supporting nonprofits who rely on volunteers
- Building systems that make it simple to get involved
- Strengthening connections in our communities and with one another
A National Volunteer Strategy
Phase One of Reimaging Service 2035 is a National Volunteer Strategy to create meaningful impact in a thriving ecosystem. Our new Progress Report shows what we have done, where we are to date and shares a first iteration of the National Volunteer Strategy.
Informed by surveying more than 2,200 nonprofits and volunteers, conducting hundreds of interviews and having multiple sessions with our Advisory Council, highlights of the report include:
- Tension in volunteer dynamics between flexibility and meaning, participation and capacity, and individual motivation and system design.
- Addressing these tensions requires rethinking how volunteering is supported, experienced, and valued across the ecosystem.
- The 12 strategic priorities across three areas – a thriving ecosystem; meaningful engagement; and transformative impact – that need to be addressed for change.
Explore the progress report ahead of the June launch of the National Volunteer Strategy.
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Sign up for updates on this cross-sector initiative to create a National Volunteer Strategy to double volunteering across the United States by the year 2035.
Join us and receive:
- Progress updates on the development of the National Volunteer Strategy
- Invitations to public input opportunities to help shape this strategy
- Stories and data from communities shaping the future of service
- Opportunities to support or participate in the work as it evolves
What Does it Take to Create Lasting Social Change?
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The Latest Updates
National Volunteer Strategy Advisory Council Convening
- March 26, 2026
- Atlanta
- Cross-sector leaders shaping a 9-year strategy to reinvigorate volunteering in America.
Assembling an Advisory Council
Leaders across nonprofit, business, faith and government organizations united to form a cross-sector Advisory Council committed to designing the National Volunteer Strategy with input from community members around the country. These leaders will work to ensure the voices of diverse stakeholders are heard throughout strategy design and draft a roadmap to build a stronger volunteer ecosystem that is inclusive, accessible and impactful.
National Strategy Listening Session
Over 60 leaders from across sectors gathered at the annual Points of Light Conference to explore shared challenges facing America’s volunteer systems—from underinvestment and infrastructure gaps to shifting public expectations. Participants reviewed early goals of the national volunteer strategy and provided insights that will guide the next phase of stakeholder engagement and data collection.
March 2026
National Volunteer Strategy Advisory Council Convening
- March 26, 2026
- Atlanta
- Cross-sector leaders shaping a 9-year strategy to reinvigorate volunteering in America.
August 2025
Assembling an Advisory Council
Leaders across nonprofit, business, faith and government organizations united to form a cross-sector Advisory Council committed to designing the National Volunteer Strategy with input from community members around the country. These leaders will work to ensure the voices of diverse stakeholders are heard throughout strategy design and draft a roadmap to build a stronger volunteer ecosystem that is inclusive, accessible and impactful.
June 2025
National Strategy Listening Session
Over 60 leaders from across sectors gathered at the annual Points of Light Conference to explore shared challenges facing America’s volunteer systems—from underinvestment and infrastructure gaps to shifting public expectations. Participants reviewed early goals of the national volunteer strategy and provided insights that will guide the next phase of stakeholder engagement and data collection.
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Stay informed as this movement grows and learn about ways to participate.