Engaging Gen Alpha to the Silent Generation: Volunteer Strategies for Nonprofits
Volunteering brings people together from all walks of life, strengthening connections in community. Each generation has unique motivations and preferences when it comes to volunteering and understanding these can help nonprofits engage volunteers more effectively.
Last week at the
Peer-to-Peer Forum
2025, Points of Light’s Senior Vice President of Strategic Partnerships and Convenings, Beth Pann, gave a keynote address on strengthening volunteer programs from a generational perspective. As nonprofits recruit volunteers to support their programs, here are things to consider when engaging with each generation.
Gen Alpha (Ages 12 and Younger)
What defines them?
This group is highly empathetic. They’ve been exposed to global challenges early on, which has fostered a strong sense of empathy.
Tips for Engagement
Connect them with young mentors. While most Gen Alpha volunteers are likely to be volunteering with their families, seeing slightly older peers volunteering will continue to inspire them. Think about other ways in which you can connect these young volunteers with their classmates and/or other Gen Z volunteers who are deeply engaged. Cultivating an interest in volunteering early on can build a lifetime of civic engagement.
Gen Z (Ages 13–28)
What defines them?
This generation is the first to grow up as digital natives and saw millennials engaging in more activism than Gen X parents. They are driven by causes including social justice, healthcare, mental wellness, environmental causes and more. They prioritize tangible impact, community involvement, and mentorship.
Tip for Engagement
Lead with purpose and authenticity. Volunteering is often a deeply personal experience, and Gen Z has helped to shape this idea. Find the spark to connect your Gen Z employees, community members and patrons in volunteering. For young professionals, integrating volunteering with skill and career development will be highly appealing.
Millennials (Ages 29–44)
What defines them?
Millennials have a passion for global causes and learning about social issues on a deep level. They seeing volunteering as a lifestyle aligned with their personal values. Points of Light’s Millennial Perspective research found that personal experience deeply influences the causes they care about.
Tip for Engagement
Offer micro-volunteering and/or family-friendly activities that resonate. As many Millennials are parents, micro-volunteering opportunities that are short-term and flexible, fit well into their dynamic lives. And make sure you get to know them. Millennials are deeply driven by their experiences, and care about making meaningful change.
Gen X (Ages 45–60)
What defines them?
Gen X is highly independent and pragmatic, valuing independence, and holds a bit of bureaucratic skepticism. They often volunteer for causes related to children, youth, or health.
Tip for Engagement
Propose hands-on and results-oriented projects. Gen X values leadership; and like Millennials and Gen Z, they value opportunities that fit into their work-life balance. Seek to engage them in fundraising, campaign management, team and/or committee leading opportunities. Make it easier for them by offering toolkits and streamlined communication.
Baby Boomers (Ages 61–79)
What defines them?
This group values the social and emotional benefits of volunteering. They bring a wealth of experience, skills and leadership. They see volunteering as a moral obligation and many believe in service as a legacy, passing down the value of volunteering to younger generations.
Tip for Engagement
Involve them in long-term leadership roles. Through board service or committee/campaign leadership, Baby Boomers seek to find ongoing impact as they leverage their personal networks and model civic engagement as an infinite contribution to communities and society.
Silent Generation (Ages 80–97)
What defines them?
They see volunteering as a duty to serve the community. They value face-to-face interactions and long-term commitments as a social connection they can uphold and actively contribute to. Many serve faith-based, military and local charity organizations.
Tip for Engagement
Provide structured and reliable volunteer roles. Daytime volunteering is a great option, as most are in retirement. These seniors bring a sense of pride to serving their communities, that stems from their community building after World War II.
The Opportunities of Multi-Generational Volunteering
Rather than seeing generational differences as a challenge, recognize them as powerful opportunities. While some volunteer experiences and impacts are immediate and tangible, like delivering meals or mentoring a student; others unfold quietly over time, influencing mindsets, relationships and even life paths.
Volunteering is dynamic, and that’s what makes it powerful. It not only changes communities but also transforms the individuals who take part in it.
Multi-generational volunteering is a powerful strategy to strengthen capacity, connection and engagement for nonprofits. Focus on what motivates your volunteers.
Recognize them
, provide incentives, and offer support based on their generational preferences.
It’s imperative to continue adapting programs to meet the evolving needs of volunteers and the communities they serve. Younger generations are primed and eager to co-create the future of volunteering. Engage with them!
By involving volunteers from different age groups, we can leverage a diverse range of skills, experiences and perspectives. This approach not only enhances the effectiveness of volunteer efforts but also fosters intergenerational understanding and collaboration, strengthening the social fabric of our communities.
The Voices That Matter Most at the 2025 Points of Light Conference
Real People. Real Impact. Real Conversations.
At the Points of Light Conference, we know that the most meaningful insights often come from the people who are driving real change every day. This year, we’re centering the voices of the do-ers—the nonprofit leaders, corporate social impact professionals, volunteer managers and community advocates who are at the heart of the work.
As social impact leaders face uncertainty and evolving expectations around their work, the Points of Light Conference will connect you with those on the frontlines who are navigating these challenges and finding innovative ways to do the work, motivate their teams and more.
Here’s what you can expect:
✅
Over 70 Workshops
led by practitioners tackling today’s most pressing challenges, featuring speakers from:
- L.A. Works
- Minnesota Alliance for Volunteer Advancement (MAVA)
- National Environmental Education Foundation
- NYC Service
- United Way of Southeast Louisiana
- Volunteer Ireland
- VolunteerProYouth Ambassadors of Service
✅
Six Learning Pathways
tailored by subject area
to help you go deep on the topics that matter most to you.
✅
Actionable insights
from people who are truly making an impact in communities.
✅
Opportunities to connect
with fellow attendees who share your passion for social change through structured networking.
If you’re looking for inspiration, practical strategies and a network of peers who truly understand the work you do—
this is your conference
.
Join us in New Orleans June 3–6 and be part of the conversations that matter.
P.S. We can help make a case to your supervisor for you to attend. Use our
customizable email template
to highlight the professional development, networking and industry insights you’ll gain—making it clear why this is a must-attend event.
Plus, you can stretch your budget and stay near all the conference activities by booking your room at our official hotel, the New Orleans Marriott.
Reserve your spot
in our room block to enjoy exclusive rates.
Introducing Learning Pathways at the Points of Light Conference
Join us June 3–6 in New Orleans for the 2025
Points of Light Conference
for an unforgettable gathering of nonprofit, government, national service, faith-based and corporate leaders driving volunteerism and civic engagement worldwide. This year, we’re introducing six distinct learning pathways designed to meet you where you are—whether you’re looking to strengthen community partnerships, spark new ideas, or take your impact to the next level. Get ready for bold conversations, cross-sector solutions, and actionable strategies to create real change!
Learning Pathways
70 Workshops over Six Learning Pathways
Creating Transformational Volunteer Programs
Explore tactical strategies for: shifting from transactional to transformational volunteer programs, recruiting and retaining volunteers across generations, and addressing challenges in response to evolving volunteer motivations.
Workshop Preview | Empowering Community-Centered Volunteerism
With Tobi Johnson, Volunteer Pro
Uncover key volunteer recruitment trends, marketing practices and conversion benchmarks.
Empowering Community-Centered Volunteerism
Explore the role of community in creating models of volunteerism that prioritize collaboration, respect for local knowledge and sustainable impact. Learn how to engage your community to play a central role in the design and implementation of volunteer programs.
Workshop Preview | Community-Centered Volunteer Impact: What Matters to Those Closest to the Mission
With Sue Carter Kahl, Volunteer Commons
Discover how prioritize and track what matters to the community those closest to your mission.
Mobilizing the Next Generation of Volunteers
Gain insights into Gen Z and Gen Alpha’s motivations, preferences and barriers to service. Workshops will focus on youth-centric volunteerism, offering perspectives directly from youth and exploring how volunteerism in schools can inspire the next generation of leaders.
Workshop Preview | Youth at the Table: Redefining Leadership in Volunteerism
With Sonali Ratnasinghe, Youth Ambassadors of Service
Move beyond tokenistic youth involvement and learn ways to foster genuine intergenerational collaboration in volunteerism.
Unlocking Revolutionary Employee Engagement
CSR professionals will explore strategies to align social impact with business goals while collaborating with HR, DEI, ERG and ESG leaders. Through engaging discussions, they’ll discover ways to foster employee belonging, boost retention and connect their workforce to the communities they serve.
Workshop Preview | Lessons in Building an Inclusive Employee-Centered Engagement Program
With Lindsay Mason and Stephanie Meredith, Liberty Mutual Insurance
Find out how Liberty Mutual Insurance promotes an egalitarian culture of philanthropy that meets employees where they are while elevating the business value that comes from community engagement.
Reigniting National Service
There are many forms of service – from running for office, to serving one’s country through military service, to serving others as part of AmeriCorps, Peace Corps or National Citizen Service. Globally, national service is essential to meet the changing needs of today’s community leaders. Explore how these programs are evolving to provide flexible, skills-based opportunities that align with values, drive social change and serve as pathways to the workforce.
Workshop Preview | Creating a Community Strategy to Cultivate Volunteerism and Civic Capacity
With Analise Gammel and Samantha Lukasiewicz, Serve Virginia
Learn actionable community strategies to increase volunteer engagement and empower your community to work towards long-term transformation.
Fueling Organizational Growth
Discuss challenges and discover proven solutions for increasing organizational effectiveness. Explore solutions to strengthen partnerships, develop leaders, drive innovation, generate powerful storytelling and diversify funding. Learn how AI is transforming the sector by streamlining operations, amplifying impact and enabling data-driven decisions that advance volunteering and civic engagement.
Workshop Preview | A Quality Pipeline for Volunteering
With Terri O’Brien, Volunteer Ireland
Examine how systems can be implemented across diverse non-profits to enhance volunteer impact, organizational effectiveness, and the overall quality of volunteering.
P.S. You can receive a
10% discount
if you register five or more team members from the same organization!
Stretch your budget and stay near all the conference activities by booking your room at our official hotel, the New Orleans Marriott.
Reserve your spot in our room block to enjoy exclusive rates
.
Bergen Volunteers Seeks to Strengthen Communities and Improve Lives
The
Points of Light Global Network
operates with innovative volunteer-mobilizing organizations that serve more than 145 affiliates across 39 countries around the world. Together, we are inspiring, equipping and mobilizing more people to use their time, talent and resources to create positive change in their communities. We spoke with Melissa Heule from
Bergen Volunteers
, a Points of Light affiliate in Hackensack, N.J., to discuss volunteer retention. Bergen Volunteers provides human service and training programs to improve lives and strengthen communities. The organization provides critical services to youth, families, veterans, seniors and those who are economically disadvantaged in the community. They also connect volunteers with their own programs and those offered by the nonprofit community.
How is your organization engaging volunteers this year?
We have partnered with more than 90 local agencies in helping them amplify their efforts, promote events, connect with the right volunteers and offer support. We also have a dozen in-house programs for our community from kids’
literacy
and
mentoring programs
, to financial advice, tax preparation, handiwork and errands services for seniors and those with limited means. We’re highlighting all of our programs and sharing thanks ahead of our spring campaigns.
How are you engaging with volunteers to inspire them to participate in community service activities?
We reach them through social media, newsletters, mailings, special events, corporate outreach, community outreach, long standing connections with leaders in the county and surrounding areas, business networking, press releases, schools, towns, word of mouth and youth-oriented groups.
What resources or tools are you providing to volunteers to help them get involved in their community?
We offer program training sessions, background checks, various promotions, celebrations, donated goods to give out to program participants (like books and wellness items), announcements, partnerships, corporate funds, grants for our programs and more.
What role does volunteerism play in your organization’s overall mission and objectives?
We have a small staff but support 8,000 county citizens, donate $1,000 worth of goods, collect hundreds of bags, books and supplies and also fundraise.
We offer services to those who wouldn’t have had access to many of these programs. Our volunteers also participate, often times, as clients and as multi-level volunteers addressing our daily needs and overall program goals.
Share one success story of a volunteer (or a group of volunteers) in your community who have made a significant impact.
It’s always gratifying to hear from people we’ve had the opportunity to work with. You can share our joy in some notes of appreciation we received throughout 2022 on
YouTube
.
What are some future plans for your organization to continue promoting volunteerism and civic engagement?
We have a long-standing Bergen LEADS community civics program where area residents and workers get exclusive access to government and public agencies, have Q&A discussions with leaders and come up with an annual capstone project solving an issue in the county. They present them in a public forum, and the winning idea implements them in year two. We hope to expand social services with more volunteer offerings.
Can you share any tips or best practices for other organizations looking to recognize volunteers?
Share stories. Match skills, schedules and desires with appropriate volunteer opportunities. Stay organized, cross-promote, have a supportive staff and come up with creative ways to grow and show off all that an organization can accomplish, especially through adversity.
What’s one piece of advice you’d give someone who’s looking to get more involved in their community through volunteerism?
Don’t see limitations as an end. Learn how to take advantage of compatible programs like “Redefining Retirement.” Our volunteer, and 30+ year retired music teacher used to volunteer in the handiwork program until back issues gave him trouble. He now supports clients with scheduling and loves keeping in contact with amazing folks in our area. Many of our volunteers have extensive law, education, professional, healthcare, wellness and parenting backgrounds and that knowledge supports our programs. Many feel they get more out of the program that they give. Volunteerism is great for
mental health
.
The Service Collaborative of WNY’s Annual Beds for Buffalo Program Sparks Volunteer Retention
The
Points of Light Global Network
operates with innovative volunteer-mobilizing organizations that serve more than 145 affiliates across 39 countries around the world. Together, we are inspiring, equipping and mobilizing more people to use their time, talent and resources to create positive change in their communities. We spoke with Edie Falk from
The Service Collaborative of WNY
, a Points of Light affiliate in Buffalo, New York, to discuss volunteer retention.
The Service Collaborative of WNY seeks to give opportunities to people who choose to dedicate time in their lives to service. Using a hands-on approach, TSCWNY addresses needs of individuals and organizations, leveraging strengths to build stronger communities. The organization’s
Annual Beds for Buffalo Program
is a shining example of a volunteer retention effort. Read more to learn about this effort and how TSCWNY engages its volunteers.
How is your organization engaging volunteers this year?
One of the programs that TSC runs is called Beds for Buffalo. This program engages participants from our other programs, alongside community volunteers and corporate teams, to make and distribute twin-sized beds and bedding to families surviving poverty. Some of our volunteers have repeatedly worked with the project for several years. We will be highlighting their wonderful commitment to this project and honoring them across social media, as well as getting them special treats.
How are you engaging with volunteers to inspire them to participate in community service activities?
We really try to show volunteers the impact that their work has in our community. Younger children lacking beds is a larger issue than anyone would expect, and physically helping to build the furniture itself is a really inspirational act.
What resources or tools are you providing to volunteers to help them get involved in their community?
To get our volunteers involved, we teach them about woodshop safety, show them how to use certain tools for their portion of the project, and guide them through the construction process!
What role does volunteerism play in your organization’s overall mission and objectives?
All of TSCWNY’s programs involve volunteering in some capacity. Whether it’s community volunteering with Beds for Buffalo or committing to a year of national service through one of our AmeriCorps programs, we’re really a volunteer-centric organization. Without all of our members and participants who sign up to volunteer, the work that we do simply could not happen.
Share one success story of a volunteer (or a group of volunteers) in your community who have made a significant impact.
Our Beds for Buffalo program has had a really dedicated group of volunteers from HSBC since the project’s inception in 2017. We have about four volunteers who have shown up time and time again to help build beds for children in our community who desperately need them and who have come to have a deep understanding of the issue. They’ve also done an amazing job of pushing the project to other corporate volunteers that they work with.
Can you share any tips or best practices for other organizations looking to recognize and retain volunteers?
Reflecting on all of the volunteers who have assisted in getting our projects off of the ground and to where they are now has been wonderful. If you already have a dedicated volunteer base, taking the time to plan ways to really highlight their commitment is a great place to start.
What’s one piece of advice you’d give someone who’s looking to get more involved in their community through volunteerism?
Reach out to local organizations that are doing things that you’re interested in and see what opportunities they might have for you. A lot of cities and towns also have volunteer boards that post opportunities regularly.
Volunteer Engagement Professionals: Take Your Program to the Next Level
Service Enterprise
is now being operated by
Association of Leaders in Volunteer Engagement (AL!VE)
. As this program changes hands, Points of Light is partnering with AL!VE to ensure a smooth transition. This is part of a series of updates from AL!VE. This one comes from Service Enterprise Administrator Kayla Paulson and highlights the organization’s work with Service Enterprise.
There is something about the change of a calendar year that helps us reset, refocus and reflect on goals. That’s why
Association of Leaders in Volunteer Engagement (AL!VE)
is excited to be leading
Service Enterprise
— because it gives us the opportunity to help
Points of Light Global Network
affiliates, volunteer centers, commissions, nonprofits and community organizations maximize their
social impact
. This change management program empowers organizations to reach new heights in leveraging volunteers and their skills throughout the organization to achieve their social mission.
Almost 10 years ago, when I was part of the team piloting the national rollout of Service Enterprise by Points of Light one of the volunteer engagement professionals in my cohort reflected on the amazing improvements that she made at her previous organization and how things were on a positive trend when she left, but in her absence, they reverted to the old way. Her realization was that she changed her processes, policies and perspectives on volunteer engagement, but she didn’t get the organization to change its culture and the collective way it engaged volunteers. As volunteer engagement professionals we know how to reach volunteers, but sometimes we may try to convince ourselves otherwise — that no organization can have a highly effective and efficient volunteer engagement strategy if it’s solely the volunteer engagement professionals who believe in the power of volunteers.
Service Enterprise is that catalyst for fundamental organizational culture change. It brings together a cross-functional team that is committed to your organization’s mission and maximizing the human capital of the organization. To kickstart the effort, organizations take a multi-person independent self-assessment and debrief the results with a coach to help identify strengths and areas of opportunity, which shines a light on the areas most ripe for change. As a cross-functional team, which includes leadership and volunteer engagement professionals, you attend a multisession cohort-based training program that guides you through conversations and activities that are dedicated to changing the volunteer engagement culture within your organization. During the training and up to a year after, an accountability coach provides support in creating and completing an action plan that will ensure your organization follows through on the changes needed to influence the culture.
Change isn’t easy, but with research-based strategic improvements in your organization’s approach to volunteer engagement, you can have an impact that extends well beyond this calendar year and will have an exponential effect on your organization’s ability to deliver its social mission. If you want to learn more or even add Service Enterprise to your 2023 goals, check out
AL!VE’s website
or
watch this five-minute introductory video
that dives into the research behind the work as well as the 12 characteristics of organizations that operate as Service Enterprises. You’ll have the opportunity to connect with Service Enterprise Certified organizations, trainers and hubs at the ASC regional conferences this spring and the
Points of Light Conference
in Chicago this summer. You’re welcome to join an AL!VE social and informative sessions, or stop by the information booth. When you are networking at conferences, look for Service Enterprise stickers on name badges so that you can connect with top-tier volunteer engagement organizations. If you can’t make it to a conference, check out our map to find a training hub or certified organizations near you, and make 2023 the year you take your volunteer management program to the next level.
Volunteer Management Best Practices: Tips for Your Nonprofit
Your
nonprofit organization
may see tens, hundreds or thousands of
volunteers
come through your doors. Depending on the number of paid staff members you have, managing volunteers can become tricky. After all, you’re juggling different schedules, personalities and needs, all while trying to increase volunteer turnout at your organized events. Points of Light is here to help. That’s why we’ve put together these volunteer management best practices to
equip your nonprofit
with tips and tools for managing volunteers efficiently and effectively.
Lead Volunteers Through Challenges
Whether you’re addressing volunteers one-on-one or in groups, as a leader you’ll need to know how to well…lead, whether you’re navigating different
personalities
or situations. In times of crisis or
disaster response
, this skill is particularly crucial because your volunteers are champions of your mission and want to know how to support your efforts.
Empower Your Volunteers
Empower those volunteers who have
leadership potential
. Many of these individuals may be looking for ways to spread their wings and use their skills. Recognizing the qualities of “
social intrapreneurs
” can help you identify which volunteers you’d like to spend a little more time mentoring and offering new opportunities to grow at your organization.
Leverage Social Networking
Rallying volunteers for your planned events and encouraging donors to use their
purchase power
for good takes a lot of effort. In these times, when
social media
reigns supreme, nonprofit marketing doesn’t have to rely on internal staff alone. Call on your supporters and volunteers to spread your message, like promoting your annual toy drive or
Family Volunteer Day
.
Look to Skills-based Volunteers
For clear, consistent marketing, you’ll need to take the time to
establish your mission,
find your voice
and hone all of your external communication into a cohesive and unified effort. If you don’t yet have a marketing liaison or team to strategize around your content, consider establishing positions for this effort alone. And if you don’t have the capacity or budget, consider engaging a
skills-based volunteer
to take on this responsibility.
Recognize Your Volunteers
Feeling appreciated is integral to volunteer engagement, so make a plan for how to
show your volunteers some love
. Nominate them for a
Daily Point of Light Award,
which honors volunteers who are driving real and sustained change in their communities, or become a certified organization that offers the
President’s Volunteer Service Award
to help recognize your most exceptional volunteers based on annual hours served.
Build Trust Among Volunteers, Communities and Donors
Finally, your organization’s efforts amount to little if you don’t receive buy-in from all parties involved. Whether you’re working with
families
who want to volunteer together,
communities
that rely on your organization’s people power or
donors
who help keep your lights on, you’ll need to build trust among your stakeholders.
Two key activities can help with this effort:
listening and learning
from your stakeholders and communicating openly with them. First, you’ll need to understand the interests, challenges and values of each group, then address them with authenticity and transparency. Ensure that you have ongoing dialogue with all parties involved in your organization. Seek to understand where they’re coming from, and consider how you can bridge any gaps in trust through communication about your efforts.
Family Volunteering Insights for Small Organizations
We interviewed 1,000 participants of organizations with under $1 million in revenue
to understand how to encourage schools and
nonprofits
to engage families in
volunteer activities
. We wanted to know how to create programs that work for families, how to recruit families to participate and how to make it easy – and fun – for them to volunteer.
Here’s what we heard from project coordinators we surveyed about how to engage families and young people in volunteer efforts:
Include Youth Voices When Planning Family Volunteering Opportunities
Talk to young people about why volunteering matters. Let their excitement help make it a family priority. Let them describe what they’re doing, and explain how they’re having an impact.
Communicate Via Multiple Methods Well in Advance With Reminders
Send an email and a text. Remind volunteer families several weeks before, a week before, a day before and the day of. People are busy, and reminders help ensure they fulfill their intention and their commitment to volunteer. If you can, keep your events at the same time of year to make it easy for families to plan and stay engaged year after year.
Create a Family-friendly Environment
Ensure families know that children of all ages are welcome. Make plenty of age-appropriate activities available and create opportunities for little ones to help. Provide kid-friendly refreshments, too.
Reward Volunteers
Create incentives for your volunteers to want to come back, and share the impact they’re having. Offer student volunteers extra hours if they bring parents, or feature students with families who volunteer on social media.
Start Early, Plan and Be Organized
Make sure people feel as if their time is being used well. If they have a great experience, they’re more likely to return. Some organizations don’t have a lot of success doing several small family volunteer events throughout the year in cities where there are so many competing interests. However, doing an “end of the year” project, for example, where students get to show off their work and win prizes, combined with the group volunteering experience, often results in higher attendance and participation each year.
Family and youth volunteer projects are so impactful, and getting them right makes a huge difference for families and for the people and organizations who benefit from their service.
Download the full
Small Organization Family Volunteer Insights
.
Social Media and Volunteer Engagement: Expanding Your Organization’s Reach
It’s a common scenario – an organization is hosting a day of service for a large group of volunteers. But at the end of the day, the only social media posts that can be found outside of the organization’s own posts are from just a small handful of the volunteers. As a result, a great opportunity to promote the day of service and the organization to a wider audience has been lost.
Don’t let this be your organization. According to
Smart Insights
, 59% of the world’s population used social media in 2022. Between Facebook, Instagram and Twitter, most of your volunteers have a network of hundreds – if not thousands – of followers who have the potential to become future volunteers or donors. Leverage their social media reach by mobilizing your volunteers to share their experiences. Here are some easy ways to get started.
Visible Signage that Highlights Social Media
Post signs around the project site with your social media handles and relevant hashtags so volunteers know who and what to tag. You want to make it easy for those that may see the volunteer post to find your organization and learn more. If volunteers aren’t clear on what to tag or don’t remember, they’ll likely skip this important step.
Address Social Media During the Project Orientation and Closing
You have the signs up. Now make sure you are actively encouraging the volunteers to share their experiences on social media. Reinforce that you want them to tag your organization and if applicable, use a hashtag. You’ll want to be specific about any additional asks you have of them – “share your favorite photos from the project” and/or “share your favorite moment during the project.”
If Volunteers are from a Company or Civic Group, Align with Them in Advance
Chances are that if you’re engaging a company or civic group, they are planning to promote their participation in the project on their social media channels. Don’t miss your opportunity to be a part of their strategy so your organization is well represented. Connect with the group leader in advance to discuss their social media goals and design a plan that is mutually beneficial. Any signage and volunteer instructions should capture social media information from both your organization and the group.
Build a Social Media Call to Action into the Project
If you don’t want to leave it to chance, build a five-minute window for social media into the project itself. For example, at the end of the project when the volunteers come back together, ask everyone to pull out their phones, open their favorite social media app and post about the project.
Acknowledge Volunteer Social Media Posts
It’s all about the “likes”! If volunteers have taken the time to promote your organization on social media, make sure that you recognize this by liking their post, thanking them in the comments or sharing on your own channels. It feels good to be acknowledged and your volunteers will be more inclined to share their experiences again in the future if you do so… not to mention, your own social media followers will be able to see what’s going on and may be encouraged to get more involved!
15 Volunteer Management Strategies for Times of Disaster
Most nonprofit organizations aren’t solely focused on disaster relief as part of their missions so may not have the dedicated staff or resources for enacting a disaster-response volunteer strategy. However, depending on the nature of a disaster, your organization may be called upon to address community needs or how your constituents, assets, etc., are impacted when a disaster strikes. Before you jump headfirst into disaster relief efforts, consider the following 15 volunteer management strategies in times of natural and human-made crises.
1. Develop Position Descriptions
Create a position description for each volunteer activity. Keep them short and simple. Be sure that everyone has a position description, regardless of the position they fill. Each volunteer should be provided a copy of their position description to set clear expectations for their role.
2. Identify Volunteer Leaders
Make sure you identify volunteers who have the skill set and the drive to manage tasks, processes and fellow volunteers. You cannot be everywhere all the time, so
leverage the talents of your volunteers
and create a communication system that allows you to delegate tasks.
3. Protect Your Organization and Be Proactive About Risk
- Check with your insurance agent to be sure your organization is fully covered during periods of emergency. You may want to consider adding a rider to your policy.
- Make sure volunteers sign waiver and liability forms as well as any other organizational documentation. Volunteers should also sign in and out of their shifts.
- Document the orientation and training given to each volunteer. Ensuring the safety of life and property is critical. By reviewing the volunteer activities for possible hazards and educating volunteers about safety, you will reduce the chance of someone getting hurt.
- Keep a first aid kit and automated external defibrillators (AED’s) on hand if possible.
4. Create a Call List
Exchange cell phone numbers with all key contacts and update it regularly. Set up redundancies in communications in case cell phones are ineffective. Some suggestions of numbers to have on your call list include, but are not limited to, the following:
- Emergency contacts
- Volunteer leader contacts
- Volunteer reception center contacts
- Disaster response organization contacts
- Contacts for organizations that accept donations
- Media relations contacts
- Mental health service contacts
5. Identify and Schedule Shifts
Identify and schedule appropriate shifts for each position. It is effective practice to identify shifts in two- to four-hour increments. To prevent burnout and fatigue, you should strongly discourage volunteers from filling more than two consecutive shifts. Also, make sure you have at least one volunteer leader (clearly identified) scheduled during each shift.
6. Inform Volunteers of Logistics
Communicate important logistics to volunteers prior to their shift. In addition to directions and shift times, volunteers may need to bring photo ID, gear and protective clothing.
7. Meet Basic Volunteer Needs
Make sure volunteers have access to food, water and restrooms. Remind volunteers to take breaks, eat, hydrate and call family. Oftentimes adrenaline will take over in disaster situations, and volunteers (and your staff) may need to be reminded to take care of themselves and their families. Ensure that standards of health and hygiene are maintained during long shifts and in any public facility. Arrange for sufficient supplies to sustain these standards.
8. Orient and Train Volunteers
Be sure to take time to orient and train the volunteers to their position duties and roles, and to the situation. Volunteers could be in situations in which they may view and/or experience traumatic situations. Volunteers must be oriented not only to their tasks, but also to potentially negative experiences. During particularly active periods, volunteer leader should give frequent updates to keep all volunteers informed of the most current situations.
9. Protect Your Volunteers
Make sure your volunteers are only engaged in work in which they are trained. If the scope of work changes, training should be provided to support the development of necessary skills and knowledge. Volunteers should be properly identified for ease of recognition by the public and by each other. Make sure that each volunteer has the equipment and tools needed to do their job.
10. Plan for Knowledge Transfer
Every position description should include an end-of-shift debrief/orientation process whereby the volunteer leaving his or her shift should communicate important information to the incoming volunteer (i.e., what is working well and what is not working, etc.). Volunteer leaders during each shift should ensure that this transfer of knowledge occurs in a timely and clear fashion.
11. Provide Ongoing Support
Monitor and support volunteer activities. Thank volunteers for giving their time. If you see volunteers who seem tired and worn out, encourage them to take a break. Remember that disasters may take a heavy toll on the physical and emotional well-being of volunteers and staff alike. Provide resources to volunteers to help take care of their health, such as access to mental health practitioners.
12. Establish and Maintain Standards of Conduct
Instill pride in performance but don’t hesitate to correct behavior that is counterproductive or injurious to the reputation of your organization or the best interests of the public. On rare occasions, it might even be necessary to relieve a volunteer of duty. Ensure at the outset that all of your volunteers know their terms of service. Keep handy a printed copy of your Volunteer Policy Manual.
13. Recognize Volunteers
Volunteers should be consistently thanked. You may not get a chance to formally thank your volunteers until after the disaster response is over, so take every chance you get to remind the volunteers that you appreciate them and their efforts to respond to the disaster. After the disaster response efforts have subsided, you can plan a more formal way to recognize them (examples include recognition event, formal email or letter, phone call, etc.) Recognize outstanding and dedicated volunteers by nominating them to be a
Daily Point of Light
or become a certifying organization for the
President’s Volunteer Service Award
.
14. Conduct an Event Debriefing
Plan for a debriefing for all staff and volunteers at the conclusion of each shift, as well as the end of the disaster operation. Acknowledge the many positives and identify lessons learned that can be addressed for upcoming shifts and future disasters. Capture recommendations in your After Action Report for future reference and development of next steps for your program. Follow through on the key steps.
15. Track Your Efforts
Always be mindful of organizational reporting requirements and develop processes to capture appropriate data. Tracking volunteer data in times of disaster may assist jurisdictions with in-kind matches for federal reimbursement. Capturing data is also important to tell your story to future funders, to your community and to your volunteers. Ideas for types of data to capture could include:
- Number of volunteer hours
- Number of volunteers
- Number of meals served
- Number of houses worked on or re-built
- Number of people or families served