What Is Asset-based Language?

Asset-based language means that, rather than looking at situations or people from a “deficit” lens that prioritizes what's missing or what's wrong, we prioritize language that focuses on strength and potential. An emphasis on asset-based language encourages a growth mindset, reinforces resilient behaviors and communicates a sense of hope.

It starts with you.

By using inclusive language, you build bridges of understanding.

The more you lean into inclusivity, the more you contribute to creating community.

How Being Inclusive Makes a Difference

As a Daily Point of Light honoree, you are an active participant in making the world a better place. You set a strong example. You represent hope. People look to you as a community leader.​

Using asset-based language removes the burden of responsibility from those affected and places it back where it belongs — with the systems and people perpetuating oppression.​

With that in mind, it’s up to each of us to stay up to date on language that’s preferred by a given group. Suggestions contained in this guide are likely to change over time.

Overview

Specific Terms

Rather than looking at situations or people from a “deficit” lens that prioritizes what's missing or what's wrong, prioritize language that focuses on strength and potential. This practice encourages a growth mindset, reinforces resilient behaviors and communicates a sense of hope.

Download the Full Guide

Our asset-based language guide is easy to keep handy with a downloadable PDF, made specifically for Daily Point of Light honorees.