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Points of Light, the world’s largest organization dedicated to volunteer service, has released a new report, “Inspiring and Leading in Times of Change: Insights and Best Practices from The 2017 Civic 50.” The Civic 50 provides a national standard for superior corporate citizenship and showcases how companies can use their time, skills and other resources to improve the quality of life in the communities where they do business. The report presents the benchmarking information, insights and best practices of The 2017 Civic 50 and illustrates the best examples of how the corporate community can lead and inspire during times of rapid and complex change.
“The 2017 Civic 50 represents the very best of business in America. Honorees are daring to get connected through service and reaffirming those classic values of citizenship in the belief that they can be an example for the future,” said Jennifer Lawson, president of networks at Points of Light. “They are leaning into models of investment for social impact that leverage capital investment with strategic and skilled volunteer service, using their products and knowledge to make significant progress to address social challenges. We hope that the insights and best practices in this report provide guidance to help inform other business managers and corporate citizenship leaders who want their organizations to turn good intentions into sound business practices.”
The Civic 50 honorees are public and private companies with U.S. operations and revenues of $1 billion or more, and are selected based on four dimensions of their U.S. community engagement program – investment, integration, institutionalization and impact.
Key Statistics and Highlights from The Civic 50 Report
Being a community-minded company is about better engagement, not more. Companies are adopting strategic practices to accelerate impact in communities. Skills-based volunteering, multi-faceted investment and matching gifts are on the rise, and companies are taking on leadership roles to advance social issues.
Companies are taking to heart the adage of “doing well by doing good” and putting it at the center of business. Civic 50 honorees use community engagement to drive key business functions, including employee engagement (88 percent), diversity and inclusion (84 percent), marketing and PR (84 percent), and skill development (72 percent).
Civic 50 companies are building community values into their business and empowering changemakers to be a powerful force for change.
Civic 50 companies are demonstrating their impact by measuring what matters — social and business outcomes. While storytelling and volunteer recognition are important, Civic 50 companies are also using robust measurement practices to evaluate and demonstrate how they are making an impact.
The Civic 50 survey is administered by True Impact, a company specializing in helping organizations maximize and measure their social and business value. The survey instrument consists of quantitative and multiple-choice questions that inform The Civic 50 scoring process. The Civic 50 is the only survey and ranking system that exclusively measures corporate involvement in communities. Points of Light partners with VeraWorks to analyze the data and to produce The Civic 50 report.
“Inspiring and Leading in Times of Change: Insights and Best Practices from The 2017 Civic 50” has full analysis of The 2017 Civic 50 data, best practices and case studies for each of the ten sector leaders. For more information about The Civic 50, to download the report or to learn about learning webinars taking place through October, please visit www.civic50.org.
About Points of Light
Points of Light – the world’s largest organization dedicated to volunteer service – mobilizes millions of people to take action that is changing the world. Through affiliates in 250 cities and partnerships with thousands of nonprofits and corporations, Points of Light engages 4 million volunteers in 30 million hours of service each year. We bring the power of people to bear where it’s needed most. For more information, go to www.pointsoflight.org.
About True Impact
True Impact provides web-based tools and consulting support to help organizations measure the social, financial, and environmental return on investment (ROI) of their programs and operations. For more information, visit www.trueimpact.com.
VeraWorks is a global consulting firm that helps managers and companies offer employees the opportunity to do societal good through their everyday jobs. For more information, visit www.veraworks.com.
“The 2017 Civic 50 represents the very best of business in America. Honorees are daring to get connected through service and reaffirming those classic values of citizenship in the belief that they can be an example for the future,” said Jennifer Lawson, president of networks at Points of Light.
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