Disney Case Study
Corporate Social Responsibility, Disney
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For years, Disney Parks, Experiences and Products operated a successful ticket donation program. Participating organizations could receive up to five tickets per year to a Disney Park of their choosing, essentially, by just asking.
But Disney wanted its ticket program to have a bigger impact.
The company turned to Points of Light to help make that happen – and then some. Points of Light collaborated with Disney to design an entirely new program that invited nonprofits and schools to organize and report on family-friendly volunteer projects and, in exchange, earn Disney Parks tickets each year.