For most, the beginning of the year means one thing: New Year’s resolutions. Every new year brings a chance for improvement, a chance to better oneself not just in January, but throughout the entire year. While many of us abandon our ambitious gym goals after just a few days, improving upon your corporate citizenship initiatives is an objective well within reach.
At the 2017 Conference on Volunteering and Service yesterday, Points of Light honored the Corporate Volunteerism Council – Twin Cities as 2017 Corporate Volunteer Council of the Year for serving as a primary local resource for encouraging, educating and connecting businesses that support employee volunteerism.
For companies, building a culture that connects volunteering to a broader organizational mission can require an intentional and sustained effort to engage stakeholders, creating a strong business case and adopting policies and programs supportive of service. Increasingly, leaders in corporate citizenship are building the skill set and experience to translate the importance of engaging employees in service to the vernacular of an executive boardroom.
With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia.