For companies, building a culture that connects volunteering to a broader organizational mission can require an intentional and sustained effort to engage stakeholders, creating a strong business case and adopting policies and programs supportive of service. Increasingly, leaders in corporate citizenship are building the skill set and experience to translate the importance of engaging employees in service to the vernacular of an executive boardroom.
With growing dialogue around purpose in the workplace and the increasing number of community-minded brands in the market, consumer and employee engagement trends in the United States are fueling the rise of corporate citizenship. Similar trends are also emerging in Asia.
There are a variety of ways companies support education initiatives across the country, from philanthropic investments and fundraising to employee engagement activities and skills-based volunteering. For 2016 Civic 50 sector leaders KPMG and Freeport-McMoRan, investment in education translates to a firm-wide commitment and strategic business opportunity.
Giving back: it’s an action that can be carried out in countless ways. For some, giving back means volunteering in their community. For others, it means donating money or goods to those who need it most. For Civic 50 sector leaders Toyota Financial Services and UnitedHealth Group, employees give back by exercising their corporate know-how and investing their time and talent in communities to provide the biggest impact.