LWT Communications

Daily Point of Light # 3297 Sep 22, 2006

The Philosophy of LWT Communications is to effectively promote their clients' image, service or product through strategic marketing and media delivered on time and on budget. This dedication, combined with creativity, energy and excellent client service consistently produces measurable results. The company offers counseling and planning, marketing strategy development, creative direction and production management, media and other services.

In addition to excelling in the for profit arena, LWT Communications and their staff are making a tremendous impact in the River Region as highly competent and generous volunteers. For the last four years, each of their 25 staff members has actively been involved in service. They have used their knowledge, skills and abilities to serve their community at large.

Each of their employees has donated 24 consecutive hours of creative time, energy and expertise to River Region area nonprofits in LWT's annual Create-A-Thon. Owner partners, Jim Leonard and David Allred, along with their entire staff believe it is worth the lost sleep to provide their services to area organizations that normally could not afford them. Recipients of Create-A-Thon services are selected based on the mission of the organization, the type of work requested and how LWT's expertise would best benefit the needs of each applicant. What is unique about this volunteer effort is that it is not just one or two individuals from the company, but rather all employees are involved.

In 2003, Envision's Tourism Task Force was the recipient of Create-A-Thon services in production of an extensive map of River Region tourist attractions. In fact, this very complex project far surpassed the usual 24-hour time period and resulted in LWT donating a total of 96 hours of creative time to Envision! The map has been distributed in the five-county area to thousands of residents and tourists.

Additionally, the map itself has served another important function in bringing together tourism officials and staffs in the region to collaborate for the long-term. Tourism is a major industry in Alabama, bringing in over $7 billion annually, and LWT's support of the Envision process, with this single project alone, will have a tremendous and lasting economic impact.

In total, nine nonprofits, out of the forty-eight who applied, benefited from LWT's Create-A-Thon services. The organizations selected were: Old Alabama Town, the Alabama Art Trail, Eastern Seals of Central Alabama, Humane Society of Elmore County, We Are Women in Recovery, The ARC of Alabama, Alabama Postpartum Support and Education Association, Hospice of Montgomery and Group Homes for Children. Projects ranged from Web development to logo design to strategic marketing planning to brochure development.