Innovative Approaches to Engaging All Employees in Social Impact Webinar

Corporate Social Responsibility, Employee Engagement

From staff stationed at manufacturing plants and retail outlets to call centers, night shifts and those on the move, engaging employees who don’t sit at a computer most of the day can pose unique challenges. Watch this interactive webinar centered around the universal topic of involving employees traditionally referred to as “hard-to-reach” in your company’s social impact initiatives.

Our panelists delve into the various obstacles faced when attempting to connect with these frontline and other “non-wired” employees and explore ways to overcome them. Together we uncover successful practices and innovative solutions that have proven effective in fostering meaningful engagement.

Hear from these CSR leaders:

  • Gary Levante – senior vice president, corporate responsibility & communications, Berkshire Bank
  • Sylvia Stevens-Edouard – senior director, community relations, Liberty Mutual
  • Megan Zamora – senior manager, global responsibility, Starbucks

Key Takeaways:

  • The challenges of engaging a wide variety of work roles, environments, and work shifts in corporate employee volunteer programs cross all industries and company sizes. Most companies have a segment of the workforce that can be harder to engage, whether it’s bank tellers, remote workers, manufacturing employees, reporters, sales reps, or clinical teams.
  • Be ready to make the business case for the additional effort that might be required to engage these groups; the wins definitely outweigh the potential downsides and data can help you tell that story.
  • Including all employees in your social impact programming must start with vocal and visible support from senior leadership and a clear connection to corporate values from day one.
  • Be intentional when designing programs and strategies to engage your “harder to reach” employee populations, including understanding employee motivations and operational barriers. Start small and stay flexible.

Download the accompanying learning brief, “Making Social Impact Accessible for All Employee Roles and Settings.”