The 2016 Civic 50 results and learning continue to reinforce the new role of social engagement and purpose alignment inside of companies. No longer is “social focus” a nicety; this year’s results tell us that corporate social responsibility is at the center of multi-stakeholder engagement helping to build stronger, more authentic brands and communities. Social engagement strategies are measured, managed, integrated and well-supported. They are strategies that connect employees and customers, reflect brand values and serve the needs of communities where employees live and work.
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