Resources for Companies

What’s Working: Effective Employee Volunteering in Asia

A Framework for Corporate Volunteer Leaders

Across Asia, the public increasingly believes that doing good should be part of a brand’s DNA. Regional leaders are also aware that employees are more motivated to perform when they see their company engaged in societal issues, according to the 2016 Edelman Trust Barometer. Addressing these trends, this report equips corporate volunteer leaders with a framework to build effective employee volunteer programs in Asia, and features examples of what’s working for more than 25 global and regional brands.

The 7 Practices of Effective Employee Volunteer Programs
Download the full report here

Every company has the power to leverage their employees’ time and talents to successfully strengthen communities and impact social issues facing all of us. An effective volunteer program can transform the way customers, partners, investors and employees think about your company.

We know that there are seven practices, or foundational elements, of effective and excellent employee volunteer programs:

Effective EVPs have specific societal, employee and business goals with clear strategies, focused efforts and tactics to achieve them.



Effective EVPs leverage employee skills and corporate assets, enhance corporate operations, and adopt structures and policies that allow them to scale and deepen engagement.



Effective EVPs benefit from vocal and continual support from company leadership that specifically promotes and furthers the EVP’s mission, goals, and plan.



High-performing EVPs understand the importance of strategic partnerships and collaboration with government, private, and nonprofit partners.



Effective EVPs generate broad-based employee enthusiasm, support and stewardship for the EVP and enrich the employee work-related experience as demonstrated by increased morale, productivity, retention, workplace skills and/or other indicators of engaged employment.



High performing EVPs measure the degree to which they are accomplishing their plan, including the processes that are performed effectively and the level to which the EVP achieves outputs, accomplishments, and business and social impact. These results are shared internally and externally.



Effective EVPs recognize, communicate and celebrate success internally and externally while continuously learning from peers, volunteers and partners and reflecting on potential program improvements.