The Urgency of Now

“We are now faced with the fact that tomorrow is today. We are confronted with the fierce urgency of now. In this unfolding conundrum of life and history, there “is” such a thing as being too late. This is no time for apathy or complacency. This is a time for vigorous and positive action.” – Martin Luther King Jr.

While the new year is a marker for a fresh start, it’s also a time to reflect on where we need to double down on the tough work that’s already underway. The “fierce urgency of now” that Dr. King talks about is precisely why, at Points of Light, we know that’s what we must do.

 

The world faces continued rapid change and challenges. According to the

Global State of Democracy

, a publication by International IDEA, half the world’s democracies are in retreat, and the number of democracies has stagnated. Even in solidly democratic countries, there’s been little innovation in systems or structure.  

 

Just last week, the United States House of Representatives was unable to function, as politics took precedence and held up the selection of a majority leader and, therefore, all of the important work of that chamber. Abroad, we see threats against free speech and democracy, like the jailing of Istanbul’s mayor and the refusal to concede elections in Brazil and Fiji.

 

It’s no wonder that a growing distrust remains the trend. The

Edelman Trust Barometer

shows governments are one of the least trusted institutions, with only 42% of people saying they trust government leaders.

 

At Points of Light, we’ve been thinking about our role in democracy. Last fall, at a

gathering on the subject

, one of our guests, Eric Liu, CEO of Citizen University, said, “Democracy is a game of infinite, repeat play.” Which means no one is ever “winning” democracy. It’s ongoing, living in all of us – the power of people.

 

Democracy is a system, and like any system, it can be improved upon to ensure we’re meeting everyone’s needs. The

Points of Light Civic Circle

® is a framework that can help change a system for the better. It’s an onramp to engage people who aren’t quite sure how to get involved, and a way to deepen engagement for those  who are purposefully engaged.

 

Just like Dr. Martin Luther King Jr. led Black Americans and others advocating for equality to use their power in multiple ways – through their purchase power during the bus boycotts, using their voices in peaceful protest, registering voters despite being met with challenges, disputes and loopholes – we need to combine our actions to accelerate the change we want to see.

 

It’s a strategy that is sticky as evidenced in Points of Light’s

2022

Global Civic Engagement Research

that showed that on the issue of civil rights, racial discrimination and social justice, people are still using their power through multiple actions. Of those who said they took action in this issue area, 77% said they took the time to listen and learn about the issues, 68% used their voice to share information about the issues; and 66% volunteered.

 

This year, Points of Light is looking at how we can combine and maximize the Civic Circle actions and work with our stakeholders to create change. What would it look like to use the Civic Circle to create a more equitable society?

 

Derrick Feldmann, founder of the Millennial Impact Project and researcher at Cause & Social Influence, recently shared that people must feel secure about their basic needs – defined as health, transportation and employment – to then move beyond survival mode and care about a social issue outside themselves.

 

While these are deeply complex issues, we cannot have a strong democracy without a healthy, equitable society. Could we use the Civic Circle to address health equity, as a means of strengthening democracy? These are questions we’re exploring. There is an urgency to answer them, and the moment is now.

 

What is your urgent question and how is it connected to a strong, vibrant democracy? Are you leveraging your power by combining multiple actions to make progress toward an answer and a solution?

 

Because that is what democracy is about – the power of people working together to create the change we want to see. 

 


Diane Quest is the interim president and CEO of Points of Light.

Diane Quest is the interim president and CEO of Points of Light. She has served as an executive leader at the organization since 2016, and brings 20 years experience in nonprofit and social impact organizations leading strategy, external affairs, partnerships, events and crisis communications.

 

3 Ways to Prep for Global Volunteer Month

Global Volunteer Month

is an annual event to encourage volunteerism and civic action. Learn how to recognize volunteers who are actively participating in bettering their communities for this monthlong event, including National Volunteer Week and year-round. Nonprofits get the opportunity to raise awareness for their organization’s current needs and funding opportunities, businesses have a way to engage every employee in spring volunteer initiatives, and individuals are able to give back to their local communities.

The celebration happens in April of 2023, but now is the time to begin to mobilize your community, employees, family and friends, or your volunteers to participate. Here are three ways to get the ball rolling on your Global Volunteer Month efforts early, so you can maximize turnout.

Plan Your Participation in Global Volunteer Month Starting Now

Contribute your time and talents personally:

So you want to volunteer, but you’re not sure where to get started. Find local nonprofits in your area by searching online, and reach out to them directly to see what their needs are. Maybe there’s a donations drive you can support by donating gently used clothing or canned goods. You can also search for in-person and virtual volunteer opportunities on

Points of Light Engage

, the world’s largest digital volunteer network featuring hundreds of thousands of volunteer opportunities throughout the world. You can even check out these

DIY projects

that are easy to do from home.

Motivate your volunteers or employees

Nonprofit organizations will want to consider which programs to elevate during Global Volunteer Month. Invite supporters to make a difference by participating. 

Companies looking to engage employees in volunteerism and civic action in the spring might consider partnering with a

Corporate Services & Solutions

partner. Working with a knowledgeable partner in the nonprofit space can help connect you with valuable volunteer opportunities, create strategic plans for employee engagement, increase volunteer turnout across your organization, measure your success and celebrate your employees accordingly.

Share Your Message

Get your stakeholders on board. Points of Light’s

Global Volunteer Month toolkits

include logos, social media graphics and sample messages to easily share your participation with your audiences. It’s critical for nonprofit organizations to communicate consistently throughout April through donor and volunteer outreach. It’s not unusual for people to need to hear about events up to ten times before the message “sticks,” so don’t hesitate to promote your programs, needs and fundraising opportunities for this month early and often.

Companies seeking optimal turnout among employee volunteers will need to do the same. Promote the employee volunteering activities your company is offering, and be clear about how employees can participate. Send out information in your employee newsletters, email blasts or other internal communications, and promote events on social media as well. 

Tell Amazing Stories

Finally, you’ll want to make a plan to recognize and celebrate all of the ways your volunteers are contributing to their communities! For individual volunteers, this could mean posting on social media to share the civic actions you took during the month. For nonprofits and companies, you might consider collecting and sharing volunteer stories, videos and photos for publishing throughout the remainder of the year. You might throw a month-end luncheon or other event to celebrate your work.

Recognition and celebration takes careful planning and preparation, so as you’re laying out your plan for the month, make this the final phase and figure out how you will reward your volunteers throughout the month and year round. Two ongoing opportunities for volunteer recognition include

The Daily Point of Light Award

program, which rewards and lifts up individual stories every day, as well as the

President’s Volunteer Service Award

, which recognizes the important role of exceptional volunteers in America’s strength and national identity.  Your nonprofit can even

become a certifying organization

so you’re able to offer this prestigious award to your own volunteers.

Download the

Global Volunteer Month toolkit

that’s tailored specifically to you, whether you’re an individual, nonprofit, company or government official. However you choose to get involved in Global Volunteer Month, we can’t wait to hear about the social impact you make in 2023.

Find Your Nonprofit Voice: Build a Bridge Between Donors and Trust

Using your voice to advocate for the causes you care about is a critical part of civic engagement. At the individual level, people use their voices through the conversations they have with friends and family members or what they post on social media. But what does an organizational voice look like – specifically for nonprofits looking to build a bridge between donors and trust? Below are four tips for finding your nonprofit voice. 

Learn More About Advocacy

A critical step to unleashing your voice is to be clear that advocacy and lobbying are two different things. Broadly speaking,

advocacy

is defined as “public support for or a recommendation of a particular cause or policy,” whereas

lobbying

is urging “…the public to contact members or employees of a legislative body for the purpose of accepting, rejecting, proposing, supporting, or opposing legislation,” according to the United States Internal Revenue Service. Most nonprofits heavily lean into advocacy to advance their missions and individuals impacted by their work. In fact, advocacy is the backbone of many nonprofit efforts. As an organization, you can add your voice to the public square and join the chorus of individuals seeking to effect positive change. 

One useful resource is

Bolder Advocacy

, an organization consisting of lawyers, coaches and nonprofit experts who provide educational resources for nonprofit and foundation leaders on advocacy. They offer a wide range of information, tools and training to help organizations navigate advocacy rules and regulations.

Find Your Voice

When you represent a nonprofit organization, you may feel hesitant to engage your voice in some of these movements or policies that might drive or impact them. You might avoid using your platform in new or bolder ways out of fear of putting off volunteers, funders or other stakeholders. You may be concerned about appearing “too political” or “too controversial” by speaking up about current social or political issues. But in doing so you miss opportunities. You miss advancing your mission, as well as building deeper connections with donors and the very people we serve.

Your staff and Board of Directors should decide on your advocacy strategy. Identify the issue(s) that are connected to your mission and your organizational values. Where it makes sense, engage other constituents such as volunteers or members of your community. Use

this checklist

from the Council of Nonprofits to help you plan effectively.

Listen and Learn

Educate yourself more deeply on current social movements that relate to the issue(s) your organization has identified. From Black Lives Matter to #MeToo to the LGBTQIA+ rights movement to campaigns like the Ice Bucket Challenge, there has been a range of social movements that inspired, motivated and empowered our society in recent history alone. 

Evaluate which tools, resources and strategies already exist and which organizations might already be engaged in advocacy related to those issues. Take note of how nonprofits use social media to engage with their communities on these topics, then mimic these strategies on your own social media channels.

Inform Your Network

Finally, spread awareness and share resources, like the “Civic Life Today” issue about

Voice

, offering educational resources help to deepen everyone’s understanding of the issue(s).  

Distribute information and answer questions about your new strategies. Help to inform your network about your nonprofit’s current or planned advocacy efforts and why they matter to your organization and the people you serve. Leveraging learning and advocating together strengthens your organization’s connection with your constituencies as you work toward systemic change.

5 Tips on How to be Transparent With Donors

Making sure you know how to be transparent with donors is essential to building trust. While every organization is different, many nonprofits rely heavily — sometimes exclusively — on donor support. In 2021, overall

charitable giving

in the United States increased 8.5% compared to the previous year. While you may be used to considering factors such as

donor churn

and

donor retention

, there’s another area to consider: donors and trust.

As a nonprofit organization, you thrive when your donors trust that their gifts are being spent wisely and effectively. But how do you communicate the impact that donations have in order to meet that gap between donors and trust? The answer is simple — transparency.

Donors and Trust, by the Numbers

The Independent Sector’s

Trust in Civil Society

report explores factors that drive trust in American nonprofits and philanthropy. As part of their key findings, they share that there appears to be a two-way street between trust and civic action. 

Donors and volunteers both indicate they have higher trust for nonprofit organizations, while also identifying trust as a necessary factor for them to support the organization. 

From the survey:

  • 63% agreed that “many factors, including how much I trust a nonprofit to do what is right, determine whether or not I support it financially, or through volunteering.”
  • 83% agreed that “nonprofits must earn my trust before I support them.”

According to the report, there are four primary dimensions that comprise trust capital: ability, dependability, integrity and purpose. For nonprofits, statistical modeling indicates that the latter two dimensions, integrity and purpose, contribute the most to building or reducing trust.

Transparency demonstrates both of these facets, even when it means admitting failure. In the article, “

Why Failing Transparently Is a Good Thing

,” author Wayne Elsey, founder and CEO of Funds2Orgs, explains that discussing failure, and the learnings from it, can be a pathway to earning trust. 

Here are Elsey’s quick tips for being more transparent with your donors and supporters.

Publish your nonprofit financials. 

Even if you have a small organization, place your audited financials on your website. This action alone can significantly help bridge the gap between donors and trust.

Consider getting a Guidestar Seal of Transparency. 

With a

Seal of Transparency

from Guidestar, you may be able to increase your donations by 53%. Guidestar is an independent organization, and having their approval can showcase the dependability and credibility of your nonprofit.

Publish your outcomes and impact. 

Donors want to know what your organization does and your metrics for success. Be clear and transparent. For all of your programs, give regular updates via a newsletter or email blast. Always publish an annual report of achievements from the past year.

Make sure to have whistleblower and conflict-of-interest policies. 

Have policies in place to discourage illegal or corrupt activities and promote speaking up. Not only is this tenet vital to maintaining your organization’s integrity, but it also demonstrates to donors that you understand best practices in these arenas and take corruption seriously.

Experiment and create pilot programs or initiatives. 

Finally, nonprofit leaders must develop their organizations. Thinking outside the box with vision and transparency shows you want to be a better nonprofit leader and expand your outcomes and impact. 

Want to learn more? Donate is one of the nine elements in the

Points of Light Civic Circle

, your system for changing systems. Our Civic Life Today issue on

Donate

explores the act of donating, thoughtfully encourages individuals to understand the power of their donations and shows people how to approach donating through a thoughtful lens in order to have the greatest impact.