Resources to Leverage Your Achievement
Congratulations on being selected as one of the fifty most community-minded companies in the United States based on The Civic 50 annual survey. We created this communications toolkit to equip honorees with the resources needed to promote this achievement to employees, community partners, external stakeholders and the media. Later this summer we will also distribute The Civic 50 Honoree Insights Report and host a webinar to explore the key findings and trends.
The Civic 50 HONOREE LIST IS EMBARGOED! We ask that you do not release any public statements about The Civic 50 until May 14 at 9 a.m. ET but encourage you to share an embargoed media release with your trusted key media partners.
We will host an honoree briefing on April 30 at 2 p.m. ET (register) to review the announcement plan and assets provided in this toolkit.
If you have questions about these materials or media related opportunities, please email [email protected].
Marketing Toolkit
USE THESE TIPS AND RESOURCES TO CELEBRATE AND PROMOTE YOUR COMPANY AS AN HONOREE OF THE CIVIC 50
Communication Materials & Assets
The Civic 50 in Text
When referring to The Civic 50, it is necessary to capitalize and include – the “The”. “Civic 50” should not be used as a standalone phrase.
Graphics & Logos
- The Civic 50 logos
- The Civic 50 badges
- Company social media graphic templates
- Employee social media graphics (square, rectangular)
- Virtual backgrounds (blue, green)
- Company certificates
Key Messages & Talking Points
- The Civic 50 is an initiative of Points of Light that recognizes the 50 most community-minded companies in the United States.
- The Civic 50 honorees are companies with annual U.S. revenues of at least $1 billion and are selected based on four dimensions of their corporate citizenship and social impact programs: investment of resources, integration across business functions, institutionalization through policies and systems and impact measurement.
- The Civic 50’s holistic approach to corporate citizenship is more relevant now than ever before as people look to businesses to lead by example – whether responding to the global pandemic or moving quickly to address systemic racism inside their organizations and in their communities.
- The Civic 50 sets the standard for corporate civic engagement and creates a roadmap for companies seeking to best use their time, talent and resources to improve the quality of life in the communities where they do business.
As a reminder, this information is embargoed and no social media posts should be made until May 14 at 9 a.m. EDT.
Hashtags & Tagging
Whenever possible, please use the #TheCivic50 hashtag and tag (@) Points of Light in your social media posts (LinkedIn/Twitter/Facebook/Instagram) so that we can reshare your content.
Press Release & Congratulatory Video
Press release and honoree list
Sample Posts
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50. We are committed to creating a culture of service and connecting with our communities to work toward building a better tomorrow. Learn more about our community engagement initiatives:
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 thanks to continued efforts and investments by our outstanding employees and community partners.
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 for our investment of time, talent and resources to support communities and causes.
- We have been recognized by [tag @ Points of Light] as one of the most community-minded companies in the nation. #TheCivic50 honors corporate leaders for their commitment to supporting communities and advancing social causes. Learn more about our community engagement initiatives:
- We are honored to be named a 2024honoree of #TheCivic50 by [tag @ Points of Light] for helping accelerate positive change in our communities, our workforce and the world.
- We have been named one of America’s most community-minded companies by [tag @ Points of Light] as part of #TheCivic50.
- We are honored to be named to #TheCivic50 list by [tag @ Points of Light], recognizing America’s most community-minded companies.
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 for moving social impact, civic engagement and community to the center of our business.
The below quote can be used in your company’s press release and other communications.
“Expectations for companies to be leaders in civic engagement continue to increase,” said Jennifer Sirangelo, president and CEO, Points of Light. “ [COMPANY NAME] demonstrates how to maximize the full range of their assets – from people power to policy to financial contributions – to meet pressing needs and create thriving communities where they live and work. We’re thrilled to uplift and celebrate them as an honoree of The Civic 50 2024.”
In case it is helpful in preparing your announcement communications, below is the link that will be used for the media release that Points of Light will publish on its website the morning of May 14.
https://www.pointsoflight.org/press-releases/points-of-light-announces-2024-honorees-of-the-civic-50-and-releases-key-insights/
Below is a sample press release template that can be edited and used for your company’s announcement.
We are excited to offer complimentary 1 in. lapel pins featuring the Civic 50 logo for you to showcase your achievement at events throughout year! To order a pin, please complete the form below (limit of 5 per company).
Logos & Graphics
The Civic 50 in Text
When referring to The Civic 50, it is necessary to capitalize and include – the “The”. “Civic 50” should not be used as a standalone phrase.
Graphics & Logos
- The Civic 50 logos
- The Civic 50 badges
- Company social media graphic templates
- Employee social media graphics (square, rectangular)
- Virtual backgrounds (blue, green)
- Company certificates
Key Messages & Talking Points
Key Messages & Talking Points
- The Civic 50 is an initiative of Points of Light that recognizes the 50 most community-minded companies in the United States.
- The Civic 50 honorees are companies with annual U.S. revenues of at least $1 billion and are selected based on four dimensions of their corporate citizenship and social impact programs: investment of resources, integration across business functions, institutionalization through policies and systems and impact measurement.
- The Civic 50’s holistic approach to corporate citizenship is more relevant now than ever before as people look to businesses to lead by example – whether responding to the global pandemic or moving quickly to address systemic racism inside their organizations and in their communities.
- The Civic 50 sets the standard for corporate civic engagement and creates a roadmap for companies seeking to best use their time, talent and resources to improve the quality of life in the communities where they do business.
Social Media Posts
As a reminder, this information is embargoed and no social media posts should be made until May 14 at 9 a.m. EDT.
Hashtags & Tagging
Whenever possible, please use the #TheCivic50 hashtag and tag (@) Points of Light in your social media posts (LinkedIn/Twitter/Facebook/Instagram) so that we can reshare your content.
Press Release & Congratulatory Video
Press release and honoree list
Sample Posts
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50. We are committed to creating a culture of service and connecting with our communities to work toward building a better tomorrow. Learn more about our community engagement initiatives:
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 thanks to continued efforts and investments by our outstanding employees and community partners.
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 for our investment of time, talent and resources to support communities and causes.
- We have been recognized by [tag @ Points of Light] as one of the most community-minded companies in the nation. #TheCivic50 honors corporate leaders for their commitment to supporting communities and advancing social causes. Learn more about our community engagement initiatives:
- We are honored to be named a 2024honoree of #TheCivic50 by [tag @ Points of Light] for helping accelerate positive change in our communities, our workforce and the world.
- We have been named one of America’s most community-minded companies by [tag @ Points of Light] as part of #TheCivic50.
- We are honored to be named to #TheCivic50 list by [tag @ Points of Light], recognizing America’s most community-minded companies.
- We are honored to be named one of America’s 50 most community-minded companies by [tag @ Points of Light] as part of #TheCivic50 for moving social impact, civic engagement and community to the center of our business.
CEO Quote
The below quote can be used in your company’s press release and other communications.
“Expectations for companies to be leaders in civic engagement continue to increase,” said Jennifer Sirangelo, president and CEO, Points of Light. “ [COMPANY NAME] demonstrates how to maximize the full range of their assets – from people power to policy to financial contributions – to meet pressing needs and create thriving communities where they live and work. We’re thrilled to uplift and celebrate them as an honoree of The Civic 50 2024.”
Media Release Link
In case it is helpful in preparing your announcement communications, below is the link that will be used for the media release that Points of Light will publish on its website the morning of May 14.
https://www.pointsoflight.org/press-releases/points-of-light-announces-2024-honorees-of-the-civic-50-and-releases-key-insights/
Sample Press Release
Below is a sample press release template that can be edited and used for your company’s announcement.
Lapel Pins
We are excited to offer complimentary 1 in. lapel pins featuring the Civic 50 logo for you to showcase your achievement at events throughout year! To order a pin, please complete the form below (limit of 5 per company).
12 Tips to Leverage Your Win
- Local & Regional News Release. Distribute a customized copy of the press release to your own media list or via a newswire and consider partnering with other honoree companies.
- Blog Post. Encourage company executives or senior leaders to share how corporate social responsibility is supporting their community and business goals and share across your digital platforms.
- Company Newsletter. Circulate news of the win to employees via internal publications, using messaging from this toolkit. Engaging senior leadership to send a notification to employees is a great way to involve employees in your company’s corporate responsibility initiatives and strategies.
- Social Media. Use the social media messages and graphics provided to promote your achievement Facebook, Twitter, LinkedIn, Instagram and other digital platforms. Make sure to tag the host site organization and Points of Light and use the pre-determined hashtag wherever possible.
- Email Announcement. Circulate news of your win in an email blast to your stakeholders, donors, clients and other important individuals and organizations. We encourage companies to share the update with nonprofit and other community partners.
- PR Boilerplate. Update your company boilerplate to include mention of your recognition as an honoree of The Civic 50 and your commitment to community engagement.
- Honoree Logo Badge. Post the logo on your company’s website, business cards, newsletters or other materials.
- Brown Bag Lunch or Webinar. Discuss findings from the survey in a brown bag lunch or webinar with your employees to celebrate your company’s honor, discuss what it means to be a community-minded company, and hear about how employees are serving their community or what they are passionate about. A Points of Light representative would be happy to present about The Civic 50 on this webinar, with company representatives.
- Annual Report. Promote your win in your next annual report. Consider highlighting how your civic involvement has affected customer loyalty or the bottom line.
- Email Signature. Include the logo or a short sentence highlighting the achievement in your email signature.
- Promotional Video. Create a short video highlighting your status as an honoree and promoting your community engagement programs.
- Service Project. Celebrate by engaging community partners and employees in a service project and continuing your dedication to investing in communities.
Sharing the News
YOUR COMPANY IS A LEADER IN SETTING THE STANDARD FOR CORPORATE CIVIC ENGAGEMENT IN AMERICA. USE THESE TIPS TO LEVERAGE YOUR ACHIEVEMENT WITH THE AUDIENCES THAT MATTER MOST TO YOUR BUSINESS.